Area Sales Representative - Germany

Join a Global Leader in Commercial Mowing Innovation. Trimax Mowing Systems is a rapidly growing New Zealand company and a globally recognised leader in commercial mowing equipment. For over 40 years, we’ve proudly designed, manufactured, and distributed world‑class mowing systems built on innovation, reliability, and exceptional performance. With operations across New Zealand, Australia, the UK, and the USA, our commitment to excellence and a customer‑first approach have made Trimaxa a trusted name worldwide.

Trimax Mowing Systems is expanding in Europe and we’re looking for an Area Sales Representative to grow our presence across the German market.

This is a hands‑on, field‑based role focused on supporting distributors, visiting customers, running product demonstrations, and growing our footprint in the German market.

• Grow Trimax sales and market share across Germany
• Work collaboratively with the Business Development Manager – Europe to develop and execute a clear growth strategy for Germany
• Build and strengthen relationships with distributor partners, ensuring they are engaged, supported, and commercially effective
• Generate customer demand through regular product demonstrations, customer visits, and field activity
• Conduct professional product demonstrations that clearly communicate Trimax’s performance, quality, and value
• Provide technical product advice and support to customers and distributors, acting as a trusted expert in the field
• Attend industry shows and build a strong relationship with applicable associations to grow Trimax’s brand presence
• Represent Trimax professionally and consistently, contributing to long‑term sustainable growth.

We’re looking for someone who is highly motivated and commercially driven, with a strong customer‑first attitude. Bring proven experience in the machinery sector, are comfortable working autonomously in the field, and focus on building long‑term relationships that deliver sustainable sales growth.

• Fluent in German and English (written and spoken)
• Proven experience in a field‑based sales role within the grounds care, turf or agriculture machinery sector (or similar)
• Comfortable being on the road, visiting customers, distributors, and job sites regularly
• Confident delivering live product demonstrations and engaging with end users
• Commercially driven, self‑motivated, and capable of working independently
• Strong relationship builder with a practical, results‑focused mindset
• Experienced with CRM management, ensuring sales pipeline and customer activity is accurately tracked
• Category BE driving licence
• Based in the Netherlands and comfortable with frequent travel to Germany

• Competitive EU‑based remuneration package
• Company vehicle and tools needed to complete product demonstrations, customer visits and attend industry shows
• Flexible, remote working with autonomy to manage your territory and grow a market
• Working for a market‑leading manufacturer with a strong global reputation and premium product range
• A hands‑on, field‑based role with variety and responsibility
• A supportive culture that prioritises innovation and professional growth
• Support from an experienced international team, with the opportunity to work independently

If you are interested in the role, apply via Linked In, or email me with your CV and a short note about yourself and your working experiences.