Manager of Corporate Advertising Sales

Overview

National Eczema Association (NEA) Overview

Founded in 1988, the National Eczema Association (NEA) is a 501(c)(3) nonprofit and the largest patient advocacy organization serving the over 31 million Americans who live with eczema and those who care for them. NEA provides programs and resources to elevate the diverse lived experience of eczema, and help patients and caregivers understand their disease, actively engage in their care, find strength in one another– and improve their lives.

Additionally, NEA advances critical eczema research and partners with key stakeholders to ensure the patient voice is represented and valued in education, care and treatment decision making.

The eczema community is at an exciting juncture, with increased recognition of the seriousness and burden of eczema and a surge in scientific interest and development of new treatments.

The Manager, Corporate Advertising Sales is responsible for driving advertising and promotional revenue growth by developing, selling and scaling corporate advertising opportunities across NEA’s platforms and programs. This role will require a strong knowledge of NEA assets and the ability to create desirable and effective packages to appeal to a broad audience with varied needs.

The ideal candidate possesses strong sales and communication skills alongside proven relationship-building capabilities with diverse internal and external audiences.

This role requires a professional who can collaborate effectively across teams and thrive in a role that requires responsiveness to all stakeholders in a rapidly evolving environment. The Manager, Corporate Advertising Sales, is an integral part of NEA’s strategic growth, providing critical insights and direction to support stakeholder relationships and organizational vitality.

This full-time (40 hours per week) remote-based position is FLSA exempt.

5
-10% travel may be required to attend industry, medical/scientific and NEA meetings.

Revenue Generation & Sales Strategy

• Own and grow advertising and promotional revenue across NEA platforms, including website, magazine, eNews, PEER clinical trial notifications, Eczema Expo, and Eczema Awareness Month opportunities.
• Develop and execute a proactive sales strategy focused on account growth, renewals, upsell opportunities, and long-term advertising relationships.
• Prepare and deliver persuasive sales presentations and proposals to new and existing advertisers, clearly articulating value, outcomes, and return on investment.
• Serve as the first point of contact for inbound inquiries related to advertising, including the NEA website and magazine, eNews platforms, and PEER (Patients Engaged in Eczema Research) clinical trial notification program.
• Develop an effective sales prospecting plan for advertising and other promotional opportunities, maintaining accurate records for RFPs and sales activity.
• Work with a consultant to: communicate parameters of campaigns, ensure correct ads are trafficked on website/magazine/eNews, and ensure timely reporting to advertisers.
• Work closely with the Corporate Engagement and Development team, the Senior Director, Seal of Acceptance & Department Operations and other staff (as needed) to develop and scale advertising offerings for the organization.
• Work with the Corporate Engagement and Development team and other departments to develop a strategy for exhibitor opportunities and growth, including the Eczema Expo.
• Create Eczema Expo and Eczema Awareness Month branding opportunities and execute creative deliverables.

• Account Management, Fulfillment & Systems
• Own advertiser fulfillment from contract through completion, ensuring all deliverables are executed accurately, on time, and to standard.
• Create and maintain impeccable relationships, including identifying needs and applying knowledge to determine strategic solutions.
• Build and refine repeatable systems and processes for advertising sales, fulfillment, reporting, and renewal to support scalable growth.
• Support advertisers and exhibitors with deadline reminders, forms collection, invoicing and payment collection, thereby ensuring excellent customer service, quality…