Sales Enablement Manager

Miami, FL (Hybrid)

Boats Group is looking for an experienced Sales Enablement Manager to build, lead, and scale a best‑in‑class enablement function that turns our Sales and Account Management teams into trusted product and industry experts. This role sits at the intersection of brand, product, sales, and customer experience and is directly responsible for how clearly, confidently, and professionally Boats Group shows up for customers every day.

The Sales Enablement Manager will establish the standards, training, tools, and coaching that ensure customers understand our products, see their value, and know how to get the most out of their membership.

Build and Lead Sales Enablement

• Design, implement, and own a scalable sales enablement operating model across Sales and Account Management
• Define clear, enforceable standards for:
  • Product knowledge and certification
  • Customer consultation and discovery
  • Professional communication and follow‑through
• Build and grow a dedicated sales engineering and enablement team, using a clear point of view on roles, responsibilities, and success metrics
• Establish enablement as a core business function with measurable impact

Deliver World‑Class Training & Onboarding

• Own onboarding for all new Sales and Account Mgmt hires, with defined milestones, certifications, and time‑to‑proficiency targets
• Create structured learning paths by role and customer segment (new hire, tenured rep, enterprise vs. mid‑size customers, etc.)
• Build and maintain playbooks, talk tracks, objection handling guides, and customer consultation frameworks
• Implement ongoing coaching programs that focus on:
  • Product mastery
  • Quality of customer conversations
  • Professional presence and accountability

Create Product & Value Experts

• Ensure Sales and Account teams can confidently and consistently explain:
  • How Boats Group products work (end to end, not just features)
  • Why those products matter for different customer segments
  • How customers should use them to drive real business outcomes
• Partner closely with Product, Marketing, and Data teams to translate complex capabilities into clear, customer‑ready messaging
• Raise overall industry fluency so teams understand the customers they serve and can speak credibly to their needs

Elevate The Customer Experience

• Ensure customers receive a consistent, clear, and professional experience regardless of who they work with at Boats Group
• Align enablement programs to reinforce behaviors that build trust, confidence, and long‑term relationships
• Establish expectations for ownership and follow‑through in customer interactions

Drive Consistency & Accountability

• Standardize how products, value, and membership benefits are explained across the organization, with clear variations by customer segment
• Define success metrics for enablement, including:
  • Product certification rates
  • Time to productivity for new hires
  • Consistency and quality of customer interactions
• Regularly assess performance and iterate training, tools, and coaching based on results and feedback

• 5–7+ years in Sales Enablement or Sales Training, with experience building or transforming an existing Enablement team
• Proven leader who has hired, developed, and coached high‑performing enablement teams
• Deeply customer‑focused, with a high bar for professionalism, clarity, and consistency
• Exceptional communicator who can simplify complex products without losing accuracy
• Highly organized, process‑driven, and capable of building repeatable programs that scale

• Hybrid Work Flexibility:
  Embrace a balanced work model with remote work on Mondays and Fridays and in‑office collaboration from Tuesday to Thursday.
• Generous Time Off:
  Paid time off starting on day one, multiple paid holidays, your birthday off, and a winter break at year‑end.
• Volunteering Time: 4 paid days annually to contribute to your community.
• Modern Office Perks:
  Electric sit/stand desk, dual monitors, gym, and variety of snacks and beverages.
• Comprehensive Benefits Package:
  Top‑tier Medical, Dental, Vision, and Life insurance, plus a 401(k) plan with 4% match.
• Commuter Benefits:
  Free parking and subsidized train passes.
• Professional Development:
  Online training, live courses, and funds for courses, seminars, and certifications.
• Team‑Centric Atmosphere:
  Close‑knit team that values relationship‑building and personal connections.

Boats Group is the fastest‑growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers, and customer advocates who push technology boundaries to make buying and selling boats easy. With 500,000 boats worldwide, our culture thrives on passion, dedication, and inclusivity. If you want an innovative, collaborative environment where you can shape the future of the company, we’ll enjoy having you on board!