VP, Sales Enrollment & Messaging

Job :

Job Description:

Role Summary/Purpose
The VP, Sales Enrollment & Messaging is responsible for leading the strategy, operations, and commercial alignment of provider onboarding, activation readiness, and provider-facing communication across the Health & Wellness platform. This role drives growth outcomes by ensuring providers receive clear, consistent, and compliant guidance throughout the enrollment, activation, and re-engagement lifecycle. The VP partners closely with Sales, Network Solutions, Training, Quality, Certification, Product, and other cross-functional teams to streamline provider onboarding, remove activation friction, strengthen adoption, and improve provider readiness.

This leader plays a critical role in operationalizing frictionless enablement by aligning people, processes, and communication to support platform growth, compliance expectations, and sustainable scalability. Our Way of Working We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.

Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities
Lead the strategy, execution, and performance of Sales Enrollment & Messaging to accelerate provider onboarding, reduce activation friction, and strengthen commercial growth outcomes. Oversee enrollment operations across all segments, ensuring efficient processing, compliance adherence, and a consistent, high-quality provider onboarding experience. Drive messaging strategy, governance, and delivery across provider communications to support activation, compliance clarity, and ongoing provider engagement. Partner closely with Sales leadership to align enrollment and messaging workflows to commercial priorities, growth initiatives, and provider re-engagement strategies.

Collaborate with Training, Quality, Certification, Compliance, Risk, Legal, and Product to integrate requirements, insights, and readiness updates into provider-facing content and activation workflows. Maintain operational rigor through KPIs, dashboards, reporting, and data insights to identify trends, performance gaps, root-cause drivers, and opportunities for continuous improvement. Lead process optimization and workflow modernization efforts to streamline enrollment processes, improve accuracy, enhance turnaround times, and support scalable operations.

Ensure compliance with internal governance requirements across all enrollment and messaging workflows. Direct the development of provider communications, updates, and campaigns that deliver clear, concise, compliant guidance aligned with business objectives. Champion a frictionless provider experience by identifying barriers to activation, reducing confusion, and strengthening readiness at every step of the provider lifecycle. Lead and develop high-performing teams across Enrollment and Messaging, fostering accountability, operational excellence, and cross-functional collaboration.

Represent Enrollment & Messaging in strategic forums, H&W initiatives, and cross-functional work streams that impact provider onboarding, activation, and engagement. Support initiatives that modernize systems, automation, workflows, and provider experience across the Enrollment and Messaging ecosystem. Lead special projects and perform other duties as assigned.
Qualifications/Requirements
Bachelor’s Degree or 5 years of equivalent work experience in Financial Services Minimum of 5+ years of experience in a commercial, operational, or customer-facing leadership role Demonstrated experience leading teams and influencing stakeholders across a matrixed environment Strong proficiency in the use of Salesforce CRM to drive account management and sales productivity. Expertise in process improvement, communication strategy, or operational workflows Strong analytical and strategic thinking skills Proficiency in Microsoft Office applications including Excel, Word, and PowerPoint Ability to travel up to 20% Ability and flexibility to…