Sales Development Representative, SMB | Italy

Summary

The Sales Development Representative plays a critical role in driving top-of-funnel growth across a defined segment or product. This role is responsible for identifying, engaging, and qualifying prospective customers through inbound and outbound prospecting. By uncovering client needs, educating prospects, and generating qualified opportunities, the SDR directly contributes to pipeline development and overall revenue performance. The position requires strong communication skills, curiosity, and the ability to operate in a fast-paced, high-growth environment.

• Generate new business opportunities through inbound and outbound prospecting, including email, phone, social channels, events, and campaigns.
• Identify, research, and qualify prospective clients by understanding their needs, challenges, and readiness to engage with sales.
• Create and execute outreach sequences, including personalized email campaigns and cold-calling to map and penetrate accounts.
• Engage existing customers as needed to identify cross-sell or expansion opportunities across a defined segment or product (as applicable to the team).
• Educate and nurture leads to progress them toward a qualified meeting or next step in the buyer journey.
• Maintain accurate and up-to-date lead and activity data in CRM and sales engagement tools.
• Collaborate with Account Executives to ensure smooth and effective handoff of qualified opportunities.
• Partner with Sales, Marketing, and other teams to continuously refine lead-generation processes, messaging, and workflow improvements.
• Achieve or exceed monthly and quarterly targets for qualified meetings, Sales Qualified Opportunities, and pipeline contribution.
• Participate in ongoing training, coaching, and skill development.

• Experience in a sales development, business development, or outbound commercial role (experience level may vary depending on team needs).
• Strong communication and interpersonal skills, with the ability to engage prospects across multiple channels.
• Ability to work effectively in a fast-paced, dynamic, and remote-friendly environment.
• Highly organized, self-motivated, and able to manage multiple priorities and outreach activities simultaneously.
• Proven track record of meeting or exceeding activity and pipeline-generation targets.
• Comfortable working autonomously, taking initiative, and sourcing solutions independently.
• Experience with CRM systems and sales engagement tools is a plus.
• Entrepreneurial mindset with a strong growth orientation; adaptable to changes in process, product, or market focus.
• Strong written communication skills, including the ability to craft compelling outreach messages and campaign sequences.
• Experience in HR tech, fintech, or high-growth startup environments is beneficial but not required.
• Native/fluent in English + Italian

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at

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