Business Development Manager - Foodservice

Position: Business Development Manager - Food service (ON)
Location: Hochelaga

As the top selling brand of organic and Fairtrade coffee beans in Quebec, Café William brings together passionate, skilled individuals sharing a grand ambition: to offer the most sustainable coffee possible. With six ongoing initiatives, including the transportation of coffee via cargo sailboats, Café William is committed to making a significant impact in reducing its emissions. What could be more invigorating than starting your day with Café William coffee?

If you are passionate about sales, enjoy building new business from the ground up, and want to play a key role in expanding a growing Canadian brand, this opportunity is for you. As a Business Development Manager - Food service (Ontario), you will be responsible for identifying and developing new business opportunities, creating relationships with distributors and operators, and increasing the visibility and presence of Café William products in the Ontario market.

Reporting to the Sales Director, you will collaborate closely with internal teams to design and execute initiatives tailored to market needs. This role is ideal for a proactive, results-driven, and persistent professional who thrives on building networks, generating new opportunities, and making a tangible impact on market expansion.

KEY RESPONSABILITIES

Build and manage a robust sales pipeline from initial contact to closing, ensuring consistent follow-up and accurate tracking

Proactively prospect and engage new customers through direct outreach, in-person meetings, and relationship-building

Identify and qualify new business opportunities, turning market potential into signed agreements

Drive the full sales cycle, from first conversation to deal closure, maintaining momentum with persistence and discipline

Generate new business and expand market presence by targeting potential customers and creating awareness for our brand

Meet or exceed sales targets and KPIs set by management, demonstrating measurable impact on market growth

SKILLS AND QUALIFICATIONS

Minimum 10 years of B2B sales or business development experience in food service

Proven track record of generating new business and opening new accounts or territories

Understanding of the food service distribution landscape in Ontario or Canada is an asset

Familiarity with sales pipeline management, CRM tools, and sales reporting

Strong prospecting and relationship-building skills

Excellent communication, negotiation, and presentation abilities

Self-motivated, proactive, and able to work autonomously in the field

Persistent, resilient, and results-oriented, with the ability to overcome obstacles and follow through

Highly organized with strong planning and time-management skills

Ability to travel within Ontario and attend industry events as needed

WORKING CONDITIONS

Full remote position from Ontario, with the flexibility to travel as needed for client visits

Full-time schedule (37.5 hours per week), Monday to Friday

Flexible schedule and summer hours (Friday afternoons off)

Comprehensive group insurance coverage

RRSP with employer contribution

One paid volunteer day per year

Annual health and wellness spending account

Employee assistance program (EAP)

3 floating days per year

3 weeks of vacation