Lead Marketing & Field Readiness Consultant

*
* Location:

** 100 Public Square, Cleveland Ohio
** Position Location Policy**
* ** General

Location:

** Hybrid in Cleveland, OH highly preferred. Open to East Coast talent.  +
** Hybrid Requirement (if within specific cities):
** If the selected candidate resides in Cleveland, OH, Buffalo, NY, or Albany, NY, or near a Key Bank office (non-branch location), they are expected to work on-site 3 days per week at the nearest ).  + Remote work offered if outside of Key Bank footprint. Located in Central or East coast required.
** About Commercial Bank
** The Commercial Bank, also inclusive of Payments, is the heart of Key Bank’s business segment and is targeted for rapid growth. Comprised of commercial client relationship teams, commercial risk, onboarding and servicing, Institutional Bank payments business development, and payments products and solutions, the Commercial Bank serves a wide breadth of industry verticals and client segments. Our solutions support commercial entities of all sizes—from a mom-and-pop restaurant to a publicly traded corporation.
** JOB SUMMARY
** As a key member of the Commercial Product Marketing and Field Readiness Team, the
** Lead Marketing & Field Readiness Consultant
** plays an essential role in how Key Bank Commercial brings its Embedded Banking solutions to market—and how our field and sales teams are equipped to deliver them effectively.

This role partners closely with Product, Business Development (BD), Relationship Management and Corporate Center Marketing to execute Embedded Banking go-to-market strategies, develop differentiated product positioning, and build a scalable enablement ecosystem that empowers bankers, advisors, and sales teams to identify opportunities, articulate value, and deepen client relationships with Embedded Banking solutions.

The ideal candidate thrives in a fast-paced environment, is detail-oriented, and demonstrates exceptional ownership, accountability, and communication.
** Key Responsibilities
**** Embedded Banking:
** Go-to-Market Strategy & Execution
* Drive execution of internal readiness and sales activation strategies for new and enhanced Embedded Banking products.
* Translate Embedded Banking product strategies into customer centric value propositions, marketing and sales enablement plans, and launch materials.
* Partner with Embedded Banking Product and BD teams to identify the right audiences, deployment channels, and success metrics for GTM campaigns / webinars / events.
** Embedded Banking:
** Product Positioning, Messaging & Content Development
* Develop client-centric narratives and competitive messaging that differentiate Key Bank’s Embedded Banking solutions and reflect market trends and evolving client needs.
* Build consistent Embedded Banking messaging frameworks and ensure alignment across Product, BD, Sales, and Marketing.
* Maintain deep knowledge of Embedded Banking product capabilities, roadmaps, and client use cases to support effective content development.
** Embedded Banking:
** Sales Enablement & Field Readiness
* Build and maintain scalable Embedded Banking sales enablement tools including:  + Pitch decks  + Product one-pagers and sell sheets  + Talk tracks and objection-handling guides  + Competitive battle cards  + Quick reference guides  + Demo scripts and storyboard flows  + “Meeting-in-a-Box” and campaign activation toolkits
* Create Embedded Banking materials that help front-line teams understand the
* why*,
* what*, and
* how* behind solutions, enabling them to confidently engage prospects and clients.
* Structure and deliver virtual and in-person training sessions, product demos, and sales coaching modules in partnership with product experts.
* Manage a centralized Embedded Banking content repository to ensure field teams always have access to current and accurate materials.
* Gather feedback from the field to optimize Embedded Banking enablement content, improve training effectiveness, and inform product positioning.
** Embedded Banking:
** Sales Play Development
* Build solution-focused sales plays that integrate products, market insights, and client needs into actionable guidance.
* Provide step-by-step playbooks outlining…