Business Development Associate

Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business.

We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world‑class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process.

Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action.

• To put Human Experience at the heart of organizations so every person can be seen and understood.
• Energize the customer relationship:
  Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions.
• Success starts with me:
  Personal ownership fuels collective success. We each play our part and empower our teammates to do the same.
• Commit to learning:
  Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow.
• Dare to innovate:
  We challenge the status quo with creativity and innovation as our true north.
• Better together:
  We check our egos at the door. We work together, so we win together.

The role can be fully remote within the United States. For team members located near one of our hub offices in Chicago, South Bend, or Boston, we work onsite three days a week (Tuesday–Thursday) and work from home the remaining days.

We’re seeking a vibrant and driven Business Development Associate to join our Inside Sales team. In this role, you’ll be instrumental in generating new business opportunities by scheduling product demonstrations, initiating outreach, and supporting our Sales team focused on healthcare clients. You’ll thrive in a fast‑paced environment, engaging confidently with healthcare prospects and contributing directly to our growth.

• Strategic Prospecting:
  Research and qualify leads, initiate outreach, and build meaningful engagement with healthcare organizations.
• Lead Conversion:
  Overcome objections and secure meetings for Sales Executives using targeted messaging and follow‑up.
• Outreach Execution:
  Leverage email and call campaigns to engage marketing‑generated leads and drive interest.
• Pipeline Development:
  Collaborate with Sales Executives to move opportunities forward and sharpen your sales acumen.
• CRM Management:
  Maintain accurate records in Salesforce to ensure clean data and effective tracking.
• Performance Goals:
  Consistently meet or exceed monthly targets for qualified meetings and pipeline contribution.

• Minimum 1 year of experience in prospecting and pipeline generation
• Proficiency in CRM systems (Salesforce and Outreach.io preferred)
• Experience with Enterprise accounts and SaaS sales is a plus
• Background in healthcare, inside sales, or client‑facing roles is advantageous
• Strong written and verbal communication skills
• Self‑starter with excellent time management and collaboration skills
• Ability to multitask and thrive in a quota‑driven environment
• Bachelor’s degree preferred
• 10% or less travel

• Be part of a mission‑driven company improving healthcare experiences nationwide
• Work with cutting‑edge technology and…