Regional Catering Sales Director

We are seeking a dynamic, results-driven Regional Catering Sales Director to lead and expand our catering and private event sales across multiple private country clubs within our portfolio. The ideal candidate will have a proven track record in driving sales growth, building strong client relationships and leading teams to achieve excellence in the hospitality and catering industries.

This role offers the opportunity to develop and execute strategic initiatives, expand market presence and deliver exceptional service. If you are a results-oriented professional with prior National Sales or Regional Oversight, with a passion for sales and customer satisfaction, we invite you to apply and contribute to our continued success.

This high-impact role is ideal for a sales professional passionate about hospitality, with strong regional market knowledge and a proven ability to drive revenue through internal and external event bookings-while also demonstrating success in managing teams and achieving sales targets.

Base + Commissions, Remote work, Travel Required.

• Develop and implement regional sales strategies to boost event bookings across assigned clubs.
• Identify new business opportunities through networking, prospecting, and community outreach.
• Manage sales pipelines and set booking goals aligned with each club’s revenue targets.
• Collaborate with club leadership to tailor catering offerings to operational capabilities.

• Mentor and support on-site catering sales directors at each property.
• Provide ongoing training on sales tactics, lead generation, and conversion strategies.
• Foster a team environment focused on achieving and exceeding sales goals.

• Partner with marketing teams to craft promotional materials, digital campaigns, and seasonal packages.
• Ensure brand consistency and high-quality presentation across all sales materials and communications.

• Track and report on sales metrics, conversion rates, and revenue performance for each property.
• Analyze market trends and competitor activity to refine pricing, packages, and positioning strategies.

As a Regional Director overseeing 10-20 Catering Sales Directors (CDs), your primary mission is to provide strategic direction and accountability frameworks to ensure your team meets or exceeds revenue and profitability goals.

• Establish standardized KPIs and reporting rhythms (weekly, monthly, quarterly) to monitor sales activity and pipeline health.
• Design proactive outbound sales strategies and annual marketing plans tailored to regional markets and segments.
• Lead budgeting and revenue forecasting, maintaining margin discipline.
• Identify and develop high-potential sales talent through coaching, onboarding, and ongoing training.

• Sales activity metrics: prospecting calls, face-to-face meetings, site tours.
• Revenue growth and booking pace compared to prior years.
• Profitability metrics:
  Average Order Value (AOV), gross margins.
• Lead-to-contract conversion rates and client retention.

• Act as the regional liaison between sales, culinary, and operations teams to align client expectations with service delivery.
• Drive regional adoption and event management to streamline workflows and minimize errors.

• 5+ years of catering/event sales experience within hospitality, country clubs, or luxury venues.
• 2+ years of regional or multi-property sales experience, preferably within a corporate structure.
• Proven success in exceeding sales goals and generating new business.
• Exceptional communication, presentation, and negotiation skills.
• Proficiency in CRM systems (e.g., North Star, Delphi, Amadeus) and Microsoft Office Suite.
• Skilled in contract software such as Docu Sign, Panda Doc, Hello Sign.
• Experience in hiring, training, motivating, and managing sales staff.
• Ability to travel frequently within the assigned region.
• Self-motivated with an entrepreneurial spirit and strong leadership qualities.
• Bachelor’s degree in Hospitality, Business, Marketing, or related field preferred.

This role offers an exciting opportunity for a strategic leader with a passion for hospitality and a track record of sales excellence to make a significant impact across our regional portfolio. If you are a motivated, entrepreneurial professional ready to lead a talented team and grow our business, we look forward to hearing from you!