Utility Product Marketing Specialist LV​/MV North Region

Overview

På ABB hjälper vi industrier att bli mer resurseffektiva och renare – och varje person här bidrar till resultaten. Du kommer att få möjlighet att leda, få stöd att växa och kunna vara stolt över den påverkan vi skapar tillsammans. Gå med oss och hjälp till att driva det som driver världen.

Denna position rapporterar till: Product Marketing Manager

Utility Product Marketing Specialist Low Voltage / Medium Voltage - North Region

The Utility Product Marketing Specialist, positioned within the Product Marketing Organization, supports the Utility North Region as a key contributor to the Product Marketing Development team. This role is responsible for driving and influencing modernization initiatives across the low-voltage and medium-voltage portfolio
—including parts, retrofits, and replacement solutions—serving U.S. utility customers in the transmission, distribution, and power generation segments. You will be focused on protecting and maximizing value from the installed base in targeted utility accounts, the position collaborates closely with Sales, Product Management, Product Marketing, and Operations to meet strategic business objectives. The specialist plays a critical role in advancing modernization strategies, identifying growth opportunities, and ensuring ABB solutions remain competitive and relevant across the utility landscape.

The role is accountable for expanding product demand by developing a deep understanding of site‑specific ABB assets, championing key initiatives, and leading new product introductions (NPIs), tactical marketing programs, and technical support efforts. This work is performed in partnership with the Sales organization, including Business Development Managers (BDMs), Utility Key Account Managers (KAMs), and iReps. Success in this position is measured by the ability to achieve annual growth targets for orders, mix, and unit volume within the utility market portfolio, while building long-term customer value through modernization and lifecycle optimization.

While this is a remote position, candidates must be located in the Northern US (MN, WI, IL, IN, KY, OH, MI, WV, MD, PA, DE, NJ, NY, CT, RI, MA, NH, VT, ME)

This position reports to: US Services Marketing Director

You will be mainly accountable for:

• Execute the product support specialist function for the assigned utility geography by following the go‑to‑market product growth plan for the geography by product lines with measurement growth tight to the product value propositions and positioning, in alignment with the regional product marketing and product management direction.
• Achieve product portfolio targets and expand into adjacency opportunities through consistent oversight of the installed base, investment planning, opportunity pipeline creation, and regular business cadence with the sales organization.
• Execute the annual sales and marketing plan in partnership with Sales and Product Management Teams. Support the full product development lifecycle—from VOC gathering and product specification through launch—while enabling the Sales and Marketing teams with training, value‑proposition messaging, and tools for successful NPI introduction.
• Lead market and competitive analysis efforts together with the Sales team, developing accurate forecasts and strategic plans.
• Evaluate and communicate insights from customer research, market conditions, and competitor activities to guide decision‑making. Support sales execution for assigned product lines by providing relevant sales materials, price positioning, target segment insights, and strategic guidance to the Sales team(s) to drive effective market engagement.
• Enhance sales effectiveness by delivering technical and commercial product training to sales personnel and channel partners. Facilitate knowledge sharing, best‑practice development, and cross‑functional collaboration across the region. Manage the local price list by setting selling prices for new products and repositioning existing offerings when necessary to maintain competitiveness and margin alignment.

• Bachelor's Degree in Engineering and 10+ years of work experience in the…