Sales Development Representative - Sacramento

At Candid, we’re reimagining orthodontics by pairing clinical expertise with leading telehealth technology. We believe that confident smiles and self-expression play an important role in everyday life. That’s why we empower general dentists with everything they need to make great clear aligner care predictable, efficient, and profitable for their practices and accessible and affordable for their patients. We’re looking for passionate people who want to shape the future of care, deliver real impact, and help us grow.

If you’re ready to transform the future of dental technology, this is the team for you.

The Sales Development Representative (SDR) will play a crucial role in driving our business growth by identifying and engaging with potential clients. The primary focus of this role is to conduct physical cold calls (i.e., in-person visits) on a targeted list of prospects, qualify them, and subsequently arrange and conduct engaging Lunch-and-Learn sessions (i.e., full sales demos). The SDR will become a trusted resource and develop relationships with prospects, acting as the initial point of contact.

The territory for this role is Sacramento, California. Candidates must be located in Sacramento, as this is an outside sales role (visiting practices in person).

While we expect overnight travel to be limited, SDRs are expected to be in the field at least 4 days a week.

• Conduct physical cold calls on a targeted list of prospects to introduce our clear aligner solutions and create initial interest.
• Employ a consultative approach to educate prospects on the benefits of our products, addressing their questions and concerns effectively.
• Utilize persuasive communication skills to capture the attention and interest of potential clients.
• Lead qualification:
  Act as the first point of contact for prospects, engaging in meaningful conversations to identify their dental needs and challenges; assess prospect suitability by evaluating alignment with our target customer profile and identifying potential pain points our product can address; maintain accurate and detailed records of interactions and prospect information in our CRM system.
• Schedule and conduct engaging Lunch-and-Learn sessions for qualified prospects, effectively communicating the value proposition of our clear aligner solution and the benefits of holding a Lunch-and-Learn session.
• Lead and conduct Lunch-and-Learn presentations with qualified prospects, taking ownership of closing and conversion.
• Establish and nurture strong relationships with prospects, showcasing a deep understanding of their unique needs and objectives; continuously follow up with prospects to maintain engagement and address any additional questions or concerns.
• Stay up-to-date with industry trends, competitor offerings, and market developments to contribute insights to the sales strategy; provide feedback to the marketing and product teams based on direct prospect interactions, helping to refine our messaging and offerings.

• Proven track record in sales, business development, or a related field, preferably in the dental or medical industry.
• Strong interpersonal and communication skills, with the ability to connect with diverse audiences and build rapport.
• Self‑motivated and target‑driven, with the ability to work independently and as part of a collaborative team.
• Exceptional organizational skills and attention to detail.
• Familiarity with CRM software and sales tools.
• Willingness to travel for in‑person meetings with prospects.
• A bachelor's degree in a relevant field is preferred.
• Competitive compensation.
• Stock option plan to give our employees a direct stake in Candid’s success.
• Unlimited PTO to give our employees a little extra R&R when they need it.
• Work from home stipend.
• Comprehensive health coverage (medical, dental, vision) and generous parental leave.
• Significant discount on our customized treatment plans and aligners.
• You will grow a lot here. You’ll be surrounded by employees with deep experience in their field, who have a strong passion for doing great work and constantly learning.

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