Sales Representative - Area

Overview

Hendler Family Brewing Company is hiring for a brewery sales representative for the New York City Metro area. Our brewery reps seek out new business, nurture current relationships, and advocate for our brands in growing markets. We are looking for an entrepreneurial craft beer lover with ambition and flexibility. The position involves selling Hendler Family Brewing Company brands at the retail level in the assigned territory and collaborating with wholesaler representatives to achieve goals and grow the brand.

This is a remote position that requires a self-starting candidate with flexible work hours and may require traveling long distances, up to about 2 hours from home.

• Converse with and educate retail account managers, buyers, and consumers on our product.
• Obtain commitments on product from buyers and communicate orders to distributor reps.
• Represent the brewery’s beers at tastings and events.
• Merchandise product on shelves and in coolers.
• Manage freshness of product in the market.
• Increase product visibility by securing better shelf/cooler space and tap handle placement.
• Communicate with distributor reps, team leaders, and craft managers about market activity via phone, text, and email.
• Identify and report opportunities in the market.
• Manage sales, prospect new business, and build lasting client relationships with minimal daily oversight.
• Collaborate with management and distribution partners to meet sales goals.
• Participate in overall sales strategy and goals planning for the region.
• Plan and record all sales activity.
• Plan, coordinate, and participate in events such as tap takeovers, regional beer fests, beer dinners, and in-store tastings.
• Oversee and schedule a small team of Brand Ambassadors.

• Strong organizational, time management, and communication skills.
• Ability to manage and prioritize workload with minimal oversight.
• Ability to travel as needed.
• Experience with KARMA, VIP, or other CRM tools is a plus.
• Experience in the craft beer industry is a plus, but not required.
• Sales, customer service, or related industry experience preferred.
• Flexibility to work days, nights, and weekends.
• Proficiency in Google Suite, or similar system.
• Understanding of craft beer and the markets being served.
• Bilingual in Spanish/Portuguese is a plus.
• Clean driving record.
• Ability to drive 500+ miles weekly.

• This is a fully remote position.
• Requires visiting accounts across a large territory in person and communicating remotely. Travel to the brewery is required twice per year; hosting accounts outside of those times is possible.

• Competitive base salary range: $50k - $55k per year
• Quarterly variable compensation based on achieving key performance indicators
• Travel stipends available
• Company credit card for approved business expenses
• Medical, dental, and vision start on day one
• Matching 401k after 9 months of employment
• Paid time off, vacation, sick time, and company holidays
• Training and industry-related education
• Employee meals
• Free case of our beer weekly (must be 21+ years of age)

HENDLER FAMILY BREWING COMPANY IS PROUDLY INDEPENDENT AND FAMILY-OWNED. HFBCo was founded in 2011 by three brothers and remains family-owned. Our mission is to create high-quality products that honor tradition and the spirit of inspired innovation, with an entrepreneurial heart and a focus on community. HFBCo offers the following benefits to employees:
Medical, Dental, Vision start on day one;
Matching 401k after 9 months;
Paid time off, vacation, sick time, and holidays;
Training and industry-related education;
Membership in the Master Brewers Association of America;
Employee meals;
Free case of our beer weekly (21+). HFBCo is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require assistance due to a disability, please contact  Flexible work-from-home options available.