Business Development Manager – Lions North America

Business Development Manager – Lions North America

• Full-time

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, The Market Research Event, Content Marketing World, Money
20/20 and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

This role is based in our New York office.

Are you passionate about building strong client relationships and driving revenue growth? The Informa Festivals Mar Tech portfolio, is looking for a motivated Business Development Manager to join our sales team to sell Insights, Innovation and Marketing related events and digital media. In this role, you’ll be at the forefront of growing our brand’s impact—connecting marketing leaders with powerful digital and event solutions that drive business results.

• Identify and pursue new business opportunities to meet or exceed revenue goals
• Proactively engage prospects through strategic outreach—calls, emails, and meetings
• Build and maintain strong relationships with key decision-makers
• Develop tailored proposals that align with client objectives across events and digital platforms
• Manage a portfolio of high‑value accounts with a focus on retention and growth
• Stay current on industry trends and share market insights with internal teams
• Represent the brand at industry events and conferences, identifying new opportunities

• Track and manage opportunities in Salesforce, ensuring accurate forecasting and reporting
• Share updates on sales performance and pipeline activity with leadership
• Provide insights to optimize offerings and inform future strategy
• Work cross‑functionally to ensure seamless execution of client deliverables
• Collaborate with marketing, content, and operations teams to enhance client experiences
• Stay sharp by participating in sales training and keeping up with Mar Tech trends

The Mar Tech Group connects marketing technology professionals through world‑class events, content, and digital solutions. Our mission is to empower leaders with the insights, tools, and connections they need to stay ahead of the curve and drive meaningful business growth.

• Proven success in B2B sales, ideally in business development or account management, with a demonstrated ability to exceed sales targets and drive revenue growth
• A track record of building and maintaining strong client relationships through strategic networking, personalized communication, and consistent follow‑up
• Exceptional organizational skills with the ability to manage multiple priorities and deadlines effectively, ensuring smooth execution of sales initiatives
• Clear, persuasive communication skills, both verbal and written, with experience presenting to senior‑level stakeholders and decision‑makers
• Proficiency in Microsoft Office Suite, particularly Excel, for creating reports, tracking progress, and delivering impactful presentations
• Ability to travel for client meetings, industry events, and conferences as needed
• Experience with Salesforce CRM for lead tracking, pipeline management, and sales forecasting
• Familiarity with conferences, trade shows, or events, ideal for building relationships and identifying new business opportunities

Ready to make an impact? Join us and help shape the future of Mar Tech sales!

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard…