Senior Key Account Manager/KAM; FMCG
Singapore, Singapore
Listed on 2026-04-17
-
Sales
Account Manager, Sales Manager, Business Development
Who’re Looking For
We’re looking for a Key Account Manager (KAM) or Senior Key Account Manager (SKAM) to play a critical role in driving the growth of Blood in both Modern Trade and General Trade in Singapore.
This role is at the heart of our commercial engine. You will own and grow key Modern Trade accounts end-to-end, drive sell-out through strong execution. This role reports to the Country General Manager, and will have a Sales Operations Manager reporting into them.
You will be both hands‑on and strategic, equally comfortable running day‑to‑day account execution as you reshape mid‑term account plans. This is a high‑impact role with clear visibility, accountability, and room to grow.
Core Responsibilities Key Account Ownership & Revenue Growth (55 to 60%)- Own and manage assigned Modern Trade key accounts as the primary point of contact
- Drive sales growth, distribution expansion, and velocity uplift across accounts, categories, and SKUs
- Develop, plan, and execute rolling 6 to 12 month A&P/BTL plans (promotions, displays, activations) in partnership with retailers
- Track and manage sales actuals vs forecast vs budget at account, category, and SKU level
- Lead negotiations on promo mechanics, displays, pricing support, and retailer programs to achieve win‑win outcomes
- Monitor sell‑out performance, promo uplift, and ROI
, using data to inform future plans - Ensure strong on‑shelf availability (OSA) by working closely with sales ops, supply chain, trade marketing, and retailers
- Manage General Trade distributors as the main point of contact
- Drive sales growth, market share, and distribution expansion across GT outlets
- Monitor and analyze sell‑in and sell‑out performance to optimize channel effectiveness
- Drive new SKU listings and door expansion within existing Modern Trade partners, ensuring strong in‑store launches and early velocity
- Expand General Trade doors by managing and directing the efforts of our distributors
- Build structured account expansion plans aligned with portfolio priorities and channel strategy
- Work closely with Trade Marketing and Merchandising to ensure:
- Displays, POSMs, and promo pricing tags are executed on time and in full
- Store‑level execution meets agreed standards
- Collaborate with Marketing on brand campaigns, GWPs, contests, and in‑store storytelling
- Partner with Supply Chain & Finance on:
- S&OP demand planning
- Order fulfilment
- Debit note, TTA, and claims reconciliation
- Act as a senior commercial voice within the Singapore team
- Maintain account hygiene, negotiation quality, and execution discipline
- Identify risks early (OSA, distribution gaps, underperforming SKUs, retailer friction) and proactively propose solutions
- Contribute to broader Modern Trade and General Trade strategy discussions and continuous improvement of sales processes
- 4 - 10 years of experience in FMCG sales, Modern Trade key account management, or commercial roles
- Proven track record managing Modern Trade retailers in Singapore
- Hands‑on experience in promo planning, display negotiations, and sell‑out management
- Excellent negotiation, communication, and stakeholder management skills
- A teachable/coachable spirit—this is critical because you will be pulling the biggest levers of Blood’s growth
- Organized & highly analytical self‑starter who can manage multiple projects and figure out complex problems without a lot of oversight
- Fast learner and a team player, while being detail‑oriented
- Good written and verbal communication skills
Make a difference - As a fast‑growing consumer start‑up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first‑hand as we scale up
Great team - We have a diverse team across Asia‑Pacific where you will get to work alongside bright and driven individuals with proven experience in high‑growth environments in both startups and MNCs alike.
Strong backing - We are funded and backed by top angel investors in SE‑Asia.
Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
#J-18808-Ljbffr(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).