Sales Representative, Aftermarket

Location

Massachusetts/Connecticut (MA preferred)

ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. We help billions of people move through safer, more open worlds daily.

As an Aftermarket Business Development Representative, you will generate demand, awareness, and revenue for ASSA ABLOY brand solutions within the Aftermarket Channel. Your focus will be on Wholesale Distribution partners, Security Professionals (locksmiths), Systems Integrators, and other related trade partners. Developing key customer relationships, program selling, product training, and joint sales/training activities are critical for success.

• Build awareness, support, and sales within specific target lists of Aftermarket Channel Partners:
  Hardware & Electronic Wholesalers, ASSA ABLOY Security Partners (AASP), Locksmith Security Professionals, Systems Integrators, and additional targeted trade partners as assigned.
• Align and support efforts of local colleagues focused on Wholesale Distributors, Security Professionals, & Systems Integrators to cross‑sell within the customer base.
• Develop a business plan focused on growing sales of discretionary, core products and new technologies with Aftermarket Channel Partner targets.
• Identify inventory opportunities and plans to increase ASSA ABLOY product sales.
• Develop plans with partners to include training, sales activities, and marketing initiatives.
• Implement lead generation & management techniques to facilitate sales and service opportunities for AASPs with the ASSA ABLOY install base.
• Establish a regular cadence of sales calls to direct and indirect customers, building relationships across all employee levels.
• Utilize Salesforce CRM to manage account contacts, business plans, lead sharing, and activity follow‑up.
• Facilitate sales and product training to key customers.
• Organize and attend local/regional trainings, trade shows, conferences, and other industry events.
• Stay up to date on ASSA ABLOY brand products, trainings, new product launches, and marketing initiatives.

• Sales through direct and indirect customer partners.
• Wholesale Incentive Partnership Program performance.
• ASSA ABLOY Security Partnership Program engagement.
• Point of Sales (sell‑through) metrics.
• Discretionary stock conversions.
• Strategic activities with key partners, including training, field sales initiatives, and marketing programs.
• Frequent engagement with Local, Regional, and National leadership.

• Entrepreneurial spirit with excitement about selling door opening solutions.
• Detail‑oriented, organized, and known for follow‑up habits.
• Self‑motivated, organized, and meticulous in work.
• Data‑driven and able to create, track, and present results.
• Multi‑tasker capable of managing time and projects proficiently.
• Strong written and verbal communication skills.
• Strong active listening and negotiating skills.
• Ability to work independently with a strong sense of teamwork.
• Capacity to coordinate customer and internal cross‑functional engagement.
• Technical and sales aptitude with understanding of specifications and facility standards.
• Ability to travel (up to %) within territory and meet customer requirements.
• Can perform responsibilities from a home office or while traveling.
• Can lift/carry up to 50 lbs. of samples and display material for presentations.

• College/University degree preferred (specialization in architecture, engineering, construction science/management, or related fields) or work experience commensurate with a minimum high school/GED diploma.
• Minimum 2–3 years of industry‑related sales experience driving results to end users and channel partners in the aftermarket.
• Proficiency in Microsoft Office suite.
• Experience utilizing and maintaining CRM tools for sales reporting.
• Working knowledge of industry‑related software is a plus.

The Aftermarket Business Development Representative reports to the DSS Territory Director of Sales with a dotted‑line responsibility to the DSS Regional Director of Sales – Wholesale…