Retail Sales Analyst - Quebec

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Reports to the Sales Director - Quebec, supports and has regular interaction with all functions but primarily interacts with the Sales Director team and Trade Marketing Manager – Quebec. A detail-oriented and business-minded Sales Analyst to support our sales team by providing insights, reporting, and strategic recommendations that drive growth in a highly competitive market.

International premium brands are built via high quality, premium experiences. Quality, premium execution of our brands in both retail and on‑premise is therefore a key growth driver of our business in Quebec. The Sales Analyst – Retail is detail-oriented and business-minded, tasked to support our sales team by providing insights, reporting, and strategic recommendations that drive growth in a highly competitive market.

Our products are sold across Quebec through a distribution partner.

• Track, consolidate, and analyze sales data across retail (grocery, convenience, big box, etc.) channel.
• Monitor distributor performance against sales targets, budgets, and promotional objectives.
• Produce weekly, monthly, and quarterly sales reports with actionable insights for management.
• Identify sales trends, gaps, and opportunities by customer, channel, and brand.
• Act as a liaison between the company and the distributor for data requests, sales tracking, and performance reviews.
• Support distributor teams with clear sales objectives, promotional tracking, and execution scorecards.
• Monitor retail compliance on shelf placement, pricing, and promotional programs.
• Review and analyze the monthly financial package received from the distributor, including sales, margins, pricing, and deductions.
• Validate financial data accuracy, highlight variances versus plan, and elevate discrepancies when needed.
• Provide monthly financial performance summaries and recommendations to management to support decision-making.

• Support demand planning by providing historical sales data, market insights, and distributor feedback.
• Assist in the development of annual sales plans and promotional calendars.
• Track ROI of trade marketing programs and promotions in collaboration with the distributor.
• Monitor market trends, consumer behaviors, and competitor activity using available data sources (Nielsen, distributor reports, etc.).
• Provide recommendations to strengthen brand visibility and positioning in Quebec.

• University graduate, preferably in Administration, Marketing, Finance, or related field.
• 2–4 years of experience in sales analysis, business intelligence, or a similar role (CPG or beverage industry preferred).
• Strong analytical and problem‑solving skills with high attention to detail.
• Proficiency in Excel and PowerPoint; experience with BI tools (Power BI, Tableau) an asset.
• Knowledge of Quebec retail channel, particularly in the beer or beverage alcohol industry.
• Bilingual (French and English) – written and spoken.
• Strong communication skills and ability to collaborate effectively with internal teams and external partners (distributor, retailers).

• In‑Field / Partner Management – 20% of time
• Travel within Quebec, primarily in the GMA
• Based in Montreal (home office and Montreal office)