Global Sales Leader - ELIXIR Strings

Overview

Ready to help guitarists everywhere sound their best? ELIXIR Strings is seeking a Global Sales Leader to accelerate global growth across the guitar string and musical instrument ecosystem. In this role, you’ll lead sales, inside sales, and customer support teams to deliver results that matter—strengthening relationships with retailers, distributors, and strategic partners while ensuring our product and service solutions meet the evolving needs of players and music communities around the world.

We’re looking for a sales leader who lives and breathes guitars—someone who understands how tone, feel, and reliability influence what players buy and what stores recommend. You combine vision with practical execution and enjoy leading collaboratively using LEAN principles: setting clear priorities, simplifying what matters most, and motivating teams to hit ambitious goals. Your leadership will be critical to expanding our global footprint, deepening partnerships with key guitar retailers and distributors, and reinforcing ELIXIR’s reputation for performance, consistency, and innovation on stages, in studios, and in practice rooms worldwide.

If you’re ready to lead with purpose, influence how guitarists experience our brand, and deliver measurable, profitable growth, join us in shaping the next chapter of ELIXIR Strings, a W.L. Gore & Associates business.

This position will be located at our Appleton East facility in Elkton, Maryland, with the possibility of a hybrid work arrangement (4 days in office, 1 work from home day per week). Regular global travel (50%+) is required to build deep relationships with customers and partners. Relocation assistance is available for this position.

Pay and Benefits:

• $175,000- $225,000 per year
• Roles above $150k are eligible for the variable pay program each fiscal year, based on defined business performance metrics.
• Factors considered in extending an offer within this pay range include (but not limited to) education, experience, knowledge, skills, and abilities.
• Medical, Dental and Vision benefits effective on Day 1 of employment! We offer a comprehensive total rewards package, including competitive benefits. More details are available at

• Lead a high-performing team of 10+ global sales, inside sales, and customer care associates to deliver substantial, profitable growth. Engage directly with key customers across the guitar value chain—including major retailers, distributors, and strategic accounts—to win share, strengthen execution, and elevate the ELIXIR Strings experience for guitarists.
• Dedicate up to 50% of your time working closely with your team to build deep, strategic customer relationships through account reviews, joint business planning, and on-the-floor store/distributor engagement. Identify the highest-impact opportunities across regions and channels, secure new customers, and strengthen existing partnerships—ensuring our value proposition stays relevant to how guitarists choose strings and how partners drive velocity. Ensure guitar OEM partners are well covered and that the sales team drives deep partnership with the partners that you determine.
• Define and execute a dynamic global sales growth strategy across guitar segments and product families, aligning priorities to our business and product vision. Mobilize the organization to achieve aggressive growth targets by account, geography, channel and product. Partner with the ELIXIR Global Marketing Leader to determine best marketing investments to drive guitar string demand across channels (retail, distribution, eCommerce, consumers), strengthen eCommerce performance, and convert guitarist enthusiasm into sell-through with our channel partners.
• Establish and monitor key performance indicators (KPIs) for customer engagement, pipeline health, forecast accuracy, sell-in/sell-through momentum, and attainment of sales targets. Lead lean daily/weekly/monthly management reviews and take decisive action to keep the team focused and accountable for outcomes. Improve data quality and availability in Salesforce by establishing best practices and partnering with IT as needed.
• Lead Strategy Deployment by…