Brand Executive; Account Executive

This is a fully remote position. Candidates must be located in the Greater Toronto Area.

The Brand Experience Executive is a field-based sales and brand activation role responsible for driving sell-through, consumer engagement, and brand visibility across assigned Shoppers Drug Mart and London Drugs locations. Representing our Prestige Brands, Elizabeth Arden and Juicy Couture, the role blends direct-to-consumer selling, in-store event execution, brand education, and merchandising excellence to deliver measurable sales results within a defined territory.

• Drive sales through direct-to-consumer selling during in-store events, animations, and masterclasses.
• Plan, execute, and lead high-impact consumer activations that generate traffic, conversion, and incremental sales.
• Deliver strong selling performance against daily sales targets and overall territory objectives.
• Actively engage consumers through product demonstrations, storytelling, sampling, and personalized recommendations.
• Identify selling opportunities in-store and adapt approach to maximize results during peak traffic periods.

• Own end-to-end execution of in-store events, including planning, scheduling, staffing, and on-site leadership.
• Recruit, train, and manage a demonstrator team to ensure consistent execution and selling standards.
• Ensure all events are executed in alignment with brand guidelines and commercial priorities.
• Partner with store teams to secure optimal event placement, timing, and visibility.

• Deliver engaging product knowledge and selling skills training to Beauty Advisors and store staff.
• Educate teams on brand positioning, key product benefits, and competitive differentiators.
• Coach store teams on storytelling, sampling techniques, upselling, and cross‑selling.

• Audit planogram compliance, tester availability, shelf health, and visual standards.
• Partner with store teams to maximize brand visibility during launches, inserts, gift‑with‑purchase events, and other high-impact periods.
• Maintain strong execution standards to support sell-through and brand presence.

• Manage an assigned territory with a structured and efficient store routing plan.
• Plan daily schedules to maximize productivity, coverage, and selling time.
• Travel regularly between stores and regions, requiring comfort with driving and time management.
• Prioritize stores and activities based on sales performance, opportunity, and business needs.

• Build strong, trusted relationships with Store Managers and Beauty Advisors.
• Influence in-store priorities by keeping the brand top of mind and demonstrating value.
• Secure incremental opportunities such as additional space, table placement, or added event support.
• Translate head office strategies into clear, motivating actions for store teams.

• Monitor weekly POS performance to identify gaps, risks, and upside opportunities.
• Use sales insights to inform event planning, training focus, and territory prioritization.
• Provide timely feedback to head office on consumer reactions, competitive activity, and executional insights.
• Track event performance and selling results to support continuous improvement.

• 2–3 years experience in field sales, in-store selling, or brand activation within the beauty industry.
• Strong sales orientation with demonstrated ability to drive results against targets.
• Excellent product knowledge in skincare; fragrance experience is a strong asset.
• Confident, engaging communicator with strong storytelling and presentation skills.
• Experience training, coaching, or leading demonstrator or retail teams.
• Highly organized with strong territory planning and time management capabilities.
• Comfortable working independently in a field-based role with frequent travel and driving.
• High energy, proactive, and passionate about selling, education, and brand experience.
• Ability to build strong relationships and influence outcomes in a retail environment.
• Working knowledge of Microsoft Office tools…