Regional Sales Manager- Municipal- South Ontario

We are seeking a Regional Sales Manager to join our team. The role will focus on driving sales growth with increasing market share and managing the full sales cycle of municipal equipment and related accessories within an assigned territory.

• $100,000 (salary + commission draw) plus uncapped commissions
• Group benefits paid 100% by the company, including Health, Dental, Life, Disability and Travel coverage
• Vacation & Paid Personal days
• Employer Matching Retirement Savings Plan

• Manage all sales activities within the assigned territory, ensuring year-over-year growth aligned with company objectives
• Prospect, develop, and maintain strong relationships with new and existing municipal accounts and customers
• Sell municipal equipment directly to end users, providing customized solutions for public works, road maintenance, and municipal operations
• Deliver product demonstrations, training, and technical support to customers and internal team members as required
• Represent the company at trade shows, conferences, and industry events across Canada and the United States
• Collaborate closely with internal teams (Sales, Parts, Service) to support technical requirements and post-sale customer needs
• Prepare accurate sales forecasts, reports, and territory performance updates
• Stay informed on municipal industry trends, competitive activity, and emerging technologies
• Participate in local Municipal Association meetings

• Education:
  
  Degree or diploma in Business Administration or a related field, or an equivalent combination of education and experience
• Valid driver’s license with a clean driving record (or ability to obtain)
• Legally able to travel within Canada and the United States, as required
• Ability to successfully complete a background check relevant to the role
• Eligible to obtain OMVIC certification

• Minimum 5 years of outside sales experience, preferably in heavy truck or equipment sales
• Demonstrated success selling to municipalities or public works departments
• Strong technical aptitude and understanding of equipment applications
• Familiarity with municipal procurement processes (e.g., public tenders, cooperative purchasing such as CANOE)
• Experience using CRM systems

• Exceptional communication and customer service skills
• Ability to prioritize and manage workload in a fast-paced environment
• Self‑motivated and results‑driven mindset
• Strong organizational, analytical, and problem‑solving abilities
• Positive, dynamic attitude with a collaborative approach

• Work in compliance with appropriate safety legislation, regulations, and safety policies
• Report any known workplace hazard or safety violations
• Cooperate with the workplace’s Safety Committee or health and safety representative
• Use any safety equipment, protective devices or clothing required
• Do not remove or make ineffective protective devices required by the Company or regulations

Ontario - Within municipalities in the regions of Northumberland, Peterborough, Kawartha Lakes, Durham, York, Peel and Dufferin.

• Up to 90% travel within territory
• Occasional travel across Canada and the US

• Combination of remote work, customer sites, and occasional office presence
• Exposure to industrial environments, including noise, moving equipment, and outdoor weather conditions
• Work performed at municipal sites and repair facilities