Founding Sales; Remote

Role Overview

We are looking for an experienced Founding Sales person to help expand its successful product-led growth B2B motion into a product-led sales motion. This person will be building the sales process from the ground up and acting as the first dedicated salesperson to transition the company from founder‑led sales to a more scalable model.

This role will report to Softr’s CEO, Mariam Hakobyan, and work cross‑functionally with our Product, Marketing, and Ops teams.

• Develop and define the sales process
  :
  Build the sales process from the ground up, and act as the first dedicated salesperson to transition the company from founder‑led sales to a more scalable model. Take full ownership of the sales cycle, from identifying and prospecting potential customers to closing deals.
• Prospect and qualify leads
  :
  Identify potential customers, develop relationships, and qualify leads and manage the sales pipeline through inbound and/or outbound efforts.
• Expand customer accounts
  :
  Help customers identify more use cases to use Softr and expand their usage of Softr – growing revenue in the process. Lead the company’s efforts in selling our horizontal products across multiple company segments as well as customer profiles (from SMBs to large organisations).
• Set up systems and processes
  :
  Establish or expand on existing foundational sales systems and data tracking, as many may not be in place.
• Collaborate with the founder
  :
  Work closely with the founder to refine messaging and strategies based on real‑world customer feedback.

• Resilience and grit
  :
  The ability to handle uncertainty, overcome challenges, and remain motivated without a large sales team for support.
• Go‑getter
  :
  Strong entrepreneurial spirit with the ability to operate in ambiguity and take initiative.
• Adaptability and a willingness to experiment
  :
  The capacity to try new approaches and iterate on strategies since the company is still discovering what works.
• Proactive and self‑starting
  :
  The ability to work with minimal direction and take initiative to drive results.
• Strong selling skills
  : 3‑5+ years of proven track record of direct B2B SaaS selling and achieving results. Experience in the automation and no‑code space is a plus.
• Results‑oriented
  : A proven track record of meeting or exceeding sales quotas and driving revenue growth.
• Excellent communication
  :
  Strong verbal and written communication skills, with the ability to convey technical concepts to non‑technical buyers.
• Customer obsessed
  : A passion for building long‑term relationships with customers and helping them succeed.
• A strong technical foundation
  :
  You’re fluent in no‑code and automation tools (bonus if you’ve already built in Softr… and if you have, you should share what you’ve built!)

• Fast‑growing company and opportunity to make an impact on a large scale.
• Competitive salary and equity options.
• Fully remote and flexible work schedule.
• High ownership, zero bureaucracy. Lean team, get things done mindset.
• Annual company retreat and team gatherings.
• Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
• Work directly with the founders and leadership team.
• Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.