Sales Enablement Lead; Remote

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets, enhance driver safety and achieve strong compliance with regulatory changes.

We are always looking for amazing talent who can contribute to our growth and deliver results. The Enablement Lead will define and drive sales and partner readiness strategy across a specific product, platform, or segment domain – equipping the field with the positioning, sales plays, and execution frameworks needed to sell and scale solutions globally. If you love translating complex capabilities into compelling field strategies and thrive at the intersection of product, go‑to‑market, and revenue execution, we would love to hear from you.

As the Enablement Lead, you will own and define the end‑to‑end enablement strategy for a specific product, platform, or segment domain, ensuring all solutions are grounded in deep domain expertise and directly tied to field execution. Your responsibilities include:

• Translating product and solution capabilities into domain‑specific value propositions, sales plays, deal strategies, and scalable execution frameworks that span the full revenue lifecycle – from prospecting and discovery through proposal and expansion.
• Defining and owning a suite of enablement assets: sales playbooks, messaging frameworks, competitive positioning guides, objection‑handling frameworks, demo strategies, discovery guides, and other material that reflects real‑world customer scenarios and sales motions.
• Working closely with Product Management, Product Marketing, Sales Leadership, Revenue Delivery, and Revenue Operations to ensure enablement is tightly aligned to the roadmap, GTM priorities, and field performance outcomes.
• Collaborating with central teams – Learning Design, Content, and Demo Excellence – to operationalize and deliver programs at scale.
• Acting as the primary enablement partner to Sales leadership, aligning on priorities, pipeline needs, and performance outcomes.
• Ensuring readiness across the full revenue lifecycle – prospecting, qualification, discovery, demo, proposal, and expansion.
• Identifying domain‑specific readiness gaps and defining targeted enablement strategies to improve execution and results.
• Translating capabilities into clear, domain‑specific value propositions, use cases, and customer outcomes.
• Defining how solutions should be positioned across segments, personas, and sales motions.
• Ensuring messaging reflects the unique needs, challenges, and buying behaviors of the domain.
• Establishing competitive positioning and differentiation specific to the domain.
• Developing domain‑specific sales plays, discovery approaches, and deal strategies aligned to the product or segment domain.
• Translating solutions into role‑specific execution across SDR, BDR, Account Executives, Partners, and Solution Engineering.
• Ensuring all sales motions and execution frameworks are tailored to the realities of the domain – including customer use cases and deal dynamics.
• Enabling repeatable, scalable execution models that support pipeline generation, deal progression, and expansion.
• Defining and owning all enablement solutions for the product or segment domain, ensuring they are directly aligned to domain expertise and field execution needs.
• Establishing requirements and direction for enablement assets – sales playbooks, messaging frameworks, demo strategies, competitive positioning guides, objection‑handling frameworks,…