Field Sales Professional- Grand Rapids, Michigan

BSN SPORTS, A VARSITY BRANDS COMPANY Work Type

Full-time Hybrid – at least 2–5 days per week in the territory.

Grand Rapids, Michigan

Hours may vary based on the customer's needs. Evenings and weekends may be required.

Travel is primarily local to schools and organizations within the territory (2–5+ days a week). Some out-of‑area and overnight travel may be expected.

A Field Sales Pro is responsible for optimizing the full‑cycle sales in your assigned territory and servicing our customers.

A Field Sales Pro will represent Varsity Brands by demonstrating company core values and the highest ethical standards of conduct in all business activities.

• Provide best‑in‑class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within the territory to drive additional sales opportunities through cold‑calling and lead generation campaigns.
• Show resilience in handling rejection and persistence to turn challenges into opportunities.
• Navigate multiple functions within the company’s CRM, including prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.
• Utilize data‑driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

• Demonstrate a high level of self‑direction and autonomy in managing tasks, projects, and responsibilities.
• Possess excellent problem‑solving, organizational, and multi‑tasking skills.
• Have excellent verbal and written communication abilities.
• Prioritize and manage tasks, demonstrating strong time management skills to meet deadlines.
• Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM.
• Cultivate a distraction‑free in‑home office environment.

• 3+ years of business‑to‑business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports‑related background.
• Associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
• Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

• Prolonged periods of sitting, standing, bending, lifting, and driving will occur on a regular basis.

• Fulfilling work that presents new challenges and exciting opportunities every day of the week.
• Unlimited commission potential from day one.
• Comprehensive sales training program.

• Comprehensive Health Care Benefits
• HSA Employer Contribution / FSA Opportunities
• Well‑being Program
• 401(k) plan with company matching
• Company‑paid Life, AD&D, and Short‑Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.