Sales Representative, Aftermarket

Location

Southern California

ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment.

As an Aftermarket Business Development Representative, you will be responsible for generating demand, awareness, and revenue for ASSA ABLOY brand solutions within the Aftermarket Channel, focusing on Wholesale Distribution partners, Security Professionals (locksmiths), Systems Integrators, and other trade partners.

• Build awareness, support, and sales within specific target list of Aftermarket Channel Partners:
  Hardware & Electronic Wholesalers, ASSA ABLOY Security Partners (AASP), Locksmith Security Professionals, Systems Integrators, and additional targeted trade partners as assigned.
• Align and support efforts of local colleague focused on Wholesale Distributors, Security Professionals, & Systems Integrators to cross‑sell within customer base.
• Develop a business plan focused on growing sales of discretionary, core products and new technologies with Aftermarket Channel Partner targets.
• Identify inventory opportunities and plans to increase ASSA ABLOY product sales.
• Develop plans with partners to include training, sales activities, and marketing initiatives.
• Implement lead generation & management techniques to facilitate sales and service opportunities for AASPs with ASSA ABLOY install base.
• Establish a regular cadence of sales calls to direct and indirect customers with the expectation of building strong relationships with all levels of customer employees (warehouse, inventory, operations, sales, marketing, and management).
• Utilize Salesforce CRM to manage account contacts, business plans, lead sharing, and activity follow‑up.
• Facilitate sales and product training to key customers.
• Organize and attend local/regional trainings, trade shows, conferences, and other industry events.
• Stay up to date on ASSA ABLOY brand products, trainings, new product launches, and marketing initiatives.

• Sales through direct and indirect customer partners.
• Wholesale Incentive Parter Program.
• ASSA ABLOY Security Partner Program.
• Point of sales (sell through).
• Discretionary stock conversions.
• Strategic activities with key partners (training, field sales initiatives, marketing programs, etc.).
• Frequent engagement with Local, Regional, and National leadership.

• You have an entrepreneurial spirit and are excited about selling a full range of door opening solutions.
• You are detail‑oriented, organized and known for follow‑up habits.
• You are a self‑motivated, organized individual who takes pride in attention to details and accuracy in their work.
• You are data‑driven and organized to be able to create, track, and present results.
• You’re a multi‑tasker who can manage time and projects proficiently.
• You have strong written and verbal communication skills.
• You’re a strong active listener and negotiator.
• You can work independently but believe in teamwork.
• You have the ability to coordinate customer and internal cross‑functional engagement.
• You have the ability to read, understand specifications/facility standards, and have industry‑related technical and sales aptitude.
• Ability to travel (up to 75%) within territory and meet to the requirements of customers.
• Ability to perform responsibilities both in a home office environment or while traveling.
• You can lift/carry up to 50 lbs. of sample and display material for sale presentations.

• College or university degree (preference for specialization in related curricula such as architectural design/engineering, construction science/management, or similar) or a minimum high school/GED diploma with equivalent work experience.
• Minimum of 2+ years of sales/business development or industry‑related experience.
• Proficiency in Microsoft Office tools.
• Utilization and maintenance of CRM tools for sales and activity reporting.
• Working knowledge of industry‑related software is a plus.

The Aftermarket Business Development Representative will report to the DSS Territory Director of Sales with a dotted line in responsibility to the DSS…