Sales Development Representative
Ottawa, Ontario, Canada
Listed on 2026-06-14
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Sales
Sales Development Rep/SDR, B2B Sales, Business Development
Overview
Hi! Thanks for checking out our Sales Development Rep opportunity. Lemonade
LXP needs a rock star SDR to join our sales team, stuff our pipeline, and help grow our ARR. If you’re looking for a career in tech sales, this is a great place to kick things off!
Lemonade
LXP is an all-in-one learning and knowledge platform for community banks and credit unions. It powers staff training, frontline enablement, and customer education through engaging, interactive learning experiences to drive growth across every channel.
We have over 120 financial institutions on our customer roster. We have product-market fit. Our platform delights customers and drives ridiculous results. And it’s always getting better. Now it’s time to scale. That’s why we’re looking for some A-players to help accelerate our growth.
The FitThe ideal fit for this opportunity is someone like this:
You’ve been a high performing SDR who has figured out how to identify, and book meetings, with buyer personas within your company ICP. You’re ready for your next opportunity. Ideally you’ve embraced AI to accelerate your prospecting. Even better if you’ve had success doing it in Apollo.
Your professional profile would list things like:
- 2+ years in B2B SaaS sales (SDR, AE, or Account Manager), ideally with experience in L&D space, fintech, or serving financial institutions.
- Exceptional communication & presence — you can confidently speak with both L&D leaders and C-suite executives.
- Outbound-driven mindset — you thrive on cold calling, creative outreach, and opening new doors.
- Researcher & storyteller — skilled at connecting industry insights to relevant, personalized narratives that resonate with financial stakeholders.
- Adaptable & resourceful — comfortable in a high-growth startup where things move fast and priorities evolve.
- Collaborative team player — you share ideas, help refine messaging, and work cross-functionally with sales and marketing.
- Familiarity with tools like Hub Spot, Outreach, Zoom Info, Linked In Sales Navigator, is a plus.
And if we talked to the people who know you best, they say you’re a/an:
- curious
- resilient
- coachable
- gritty
- great listener
- great communicator
- process oriented
- tech savvy
- BS averse
Our perfect fit is someone who’s still highly motivated, and whose weltanschauung aligns with our operating principles;
- strive to delight
- pitch in
- small details are huge
- work hard, but have fun
- truth over harmony
- see things from their perspective
Research & Map Financial Institutions
Identify high-potential banks, credit unions, and fintech partners. Map key stakeholders and understand each organization’s learning, performance, and digital adoption priorities to tailor outreach and drive engagement.
Drive Outbound Prospecting
Proactively generate new opportunities through outbound calls, emails, and Linked In outreach. Outbound will be your core focus; success means filling the calendar with quality meetings that convert.
Own Inbound Follow-Up
Respond promptly to marketing-generated leads (event attendees, white paper downloads, webinars) with thoughtful, tailored outreach that keeps momentum strong.
Execute Outreach with Discipline
Meet and exceed weekly activity goals across multiple channels, tracking metrics like connect rates, response rates, and meeting conversions to continuously improve performance.
Qualify Leads with Purpose
Run structured qualification calls that uncover challenges related to employee training, compliance, and digital adoption. Identify champions and decision-makers, and prepare opportunities for Account Executives.
Educate & Evangelize
Use your knowledge of Lemonade
LXP and the financial industry to help prospects reframe learning challenges into measurable business outcomes, from reducing call center strain to improving customer onboarding experiences.
Build Pipeline Momentum
Multithread within accounts, re-engage warm leads, and collaborate closely with Account Executives for seamless handoffs and consistent deal progression. Keep opportunities alive and moving forward!
The Comp60-75K base (depending on experience) + commission
The Perks- 4-day work week!
- work from home
- ownership that truly cares about team members
- work with…
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