Regional Sales Manager

Company Description

At Lakeshore, we create innovative learning materials and world‑class guest experiences for teachers, parents and children. Since 1954, our global community has grown with a thriving e‑commerce business, multiple catalogs, over 50 stores, a national sales force and international offices supporting a preeminent supply chain division.

We’re looking for an energetic and talented Regional Sales Manager to join us as we extend our reach in the K–12 educational space. In this role, you’ll cultivate new and existing relationships with school districts and educational programs—serving our devoted customer base in the early childhood and educational markets, while also exploring new market segments like middle schools and high schools.

• Secure new and repeat business by building strong relationships with key customers and stakeholders, responsible for a designated geographical area (in some cases, multiple states)
• Partner with internal sales resources to support needs and increase business
• Consistently call on, build, and maintain relationships with customers within the assigned territory
• Collaborate with your RVP/RD to build, adjust, and drive sales strategies
• Target key customers and begin to assess and uncover customer needs
• Communicate respectfully, effectively, concisely, and with clarity to all inside partners in regular meetings with a variety of internal HQ departments and sales channels to streamline communication, build relationships, and increase sales.
• Participate in local, state, and national conferences to promote the Lakeshore brand

• 3+ years of successful sales experience and proven entrepreneurial know‑how
• Bachelor’s degree strongly preferred
• Solid presentation skills and ability to speak to customer needs at all levels
• Strong work ethic, team player mentality, and ability to perform outstanding work from home
• Preferred candidates reside in El Paso, TX, or Las Cruces, NM, with consideration for Odessa, TX, and can travel within the territory as needed, including 2–3 overnight stays per week
• Proficiency with Microsoft Office Suite and CRM platforms
• Strong written and verbal communication skills
• Excellent administrative and organizational skills
• Great attention to detail

• Competitive compensation based on skills and experience
• Uncapped commission structure
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical, dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution
• Flexible benefit options—choose what you like, ignore the rest
• Generous employee discount on products

People are selected to become members of the Lakeshore family based on skill, merit and talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS‑related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law.

Lakeshore is an E‑Verify employer. We use E‑Verify to confirm the employment eligibility of all newly hired employees.