Director, Business Development

Overview

BRIDGE is a people‑based marketing platform built around a verified database of 250 million actual individuals — real humans matched by physical address, email, and digital behavior, never cookies. Founded in 2010 and headquartered in New York, BRIDGE serves Fortune 500 brands and their agencies with audience solutions, full‑service media activation, and identity resolution that works in the post‑cookie era.

• Source, negotiate, and close high‑value commercial data and measurement partnerships to unlock revenue opportunities and expand the data ecosystem.
• Structure complex licensing agreements, pricing models, and ROI forecasts that align with margin requirements and client performance objectives.
• Maintain an active network of agency principals, media directors, and trading desk leads across your territory.
• Represent the brand at industry forums to evangelize differentiated data strategies and cultivate new commercial relationships.
• Direct complex deals from inception to execution, identifying potential risks and developing contingency plans to ensure hit milestones.
• Own day‑to‑day vendor relationships and QBRs, negotiating scopes and troubleshooting integrations to maximize deliverable quality.
• Collaborate with Customer Success to ensure smooth onboarding and account handoffs that set up long‑term retention.

• 7+ years of experience in ad‑tech, data, or programmatic media sales, with a demonstrated track record in the independent agency channel.
• Deep expertise in AdTech, data products, or digital media — with specific experience in curation and/or supply‑side platforms (SSPs, PMPs, curated marketplaces).
• Proven track record of building a book of business from scratch — not just managing existing accounts — with documented examples of new‑logo acquisition in the agency channel.
• Excellent storytelling and presentation skills: able to translate technical data products into clear business value for non‑technical agency buyers.
• Self‑starter who thrives in a lean, fast‑moving environment with minimal hand‑holding and high autonomy.
• Experience selling data assets, audience platforms, or identity solutions is a strong plus; familiarity with BRIDGE's product category (people‑based marketing, first‑party data) is ideal.
• Hands‑on experience with identity solutions, data clean rooms, or privacy‑preserving data collaboration technologies.
• Strong cross‑functional collaborator with the ability to align stakeholders across Technology, Data, Sales, and Marketing.
• Exceptional communication skills — able to translate complex technical and market concepts for executive, commercial, and technical audiences alike.
• Active industry presence: conference speaking, published POVs, or recognized thought leadership in adtech, data, or programmatic media preferred.
• Familiarity with programmatic infrastructure, identity graphs, audience data platforms, and the evolving signal landscape (post‑cookie) strongly preferred.
• Bachelor's degree; MBA or advanced degree a plus.

This is primarily a remote/work‑from‑home role, with occasional in‑person attendance and travel, and with a base salary range of $130,000-$175,000, plus commissions if earned.

• An opportunity to work with and directly impact our organization’s growth and revenue.
• An opportunity to work with the latest technology.
• Professional growth and development.
• Competitive salary and compensation structure and benefits.
• An enjoyable and evolving culture in a forward‑thinking company.

• Health & Wellness – Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
• Financial Protection – Life insurance, long‑term disability, flexible spending and health savings account options, and supplemental insurance coverage.
• Savings & Retirement – 401(k) with company match to help you build long‑term financial security.
• Time Off – Flexible PTO, sick time from day one, paid holidays, and paid short‑term disability and parental leave options.
• Support & Extras – Employee Assistance Program (EAP) with free counseling and work‑life…