Ads Business Development Manager

Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

Frndly TV’s Ads Business Development team is responsible for outreach to agencies, brands and DSPs driving incremental revenue through direct IO, PMP and PG business.

Frndly TV is looking for an experienced, self-starting Ads Business Development Manager to join our Ad Sales Team. This role will contribute to the growth of Frndly TVs direct sales and programmatic business and broader ads business organization. This position plays a key role in ensuring partner success, by delivering on the needs of clients, while maximizing revenue impact. Your contributions will be essential in fostering strong relationships, managing partner expectations, and driving value for Frndly TV and its’ partners.

This position requires strong communication skills and analytical skills and attention to detail in a fast-paced revenue-driven environment.

For New York Only - The estimated annual salary for this position is between $105,000 and $126,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off

• Representing the ads business development team as the primary point of contact for select groups of agencies, brands and DSPs
• Efficiently manage and quarterback all outreach and partner tasks including preparing partner plans, reporting, technical troubleshooting, upselling and communication for programmatic partners.
• Develop strategies for working with key agencies and brands
• Partner with Ad Product & Operations and Ad Yield to implement campaigns, meet targeting, pricing and reporting requirements
• Support the ads business development team across key initiatives and partnerships
• Clearly communicate the value proposition of Frndly TV’s offerings to partners including the engagement of viewers, demographics of its audience, etc.
• Qualify leads to ensure they align with the companies’ goals and prioritization

• 5 years of experience in advertising partnerships at a streaming TV publisher, ad agency, DSP and/or SSP.
• Programmatic experience is preferred. OTT platform experience is strongly preferred.
• Strong interpersonal and relationships skills and ability to work effectively with a team. Experience preparing and presenting PowerPoint presentations
• Extensive knowledge of the programmatic ecosystem, and OTT video are a plus.
• Experience working with a CRM (e.g. Salesforce) and reporting products such as Tableau, among others. Experience in SSP instances is a big plus.
• Working knowledge of both oRTB, VAST and ad-servers
• Analytical, proactive mindset, solutions orientated
• Self-starter, comfortable working in fast-paced, growing environment

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and…