Account Executive

Account Executive – Outside Sales

Territory-Based
· Hybrid
· Client-Facing Market Role.

Company:
LocaliQ, powered by the USA TODAY Network.

Location:

Outside Sales, territory-based role in the Lafayette, LA area – Hybrid (home office with client/prospect visits as needed).

At LocaliQ, part of USA TODAY Co., we help businesses grow by bringing together advanced marketing technology, trusted audience reach, and the expertise to turn it into results.

Our Account Executive role is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle—from net-new prospecting through long-term account growth—and who thrives in both hunting and managing client relationships.

In this role, you will actively hunt for net-new business, while also managing, growing, and expanding an ongoing book of clients. You’ll create tailored marketing strategies, guide businesses from first conversation through ongoing performance discussions, and continually identify opportunities to deepen partnerships over time. You’ll act as a trusted marketing partner—not a transactional seller—balancing new business development with retention, upsell, and account expansion to drive long-term client value.

Our Account Executive role is partnered with a post-sales team that manages campaign performance, optimizes results, and prepares reporting. Additional support resources are available, including the Data and Insights team, Client Strategists, and other product-specific resources.

In your first 90 days, you’ll gain confidence in LocaliQ’s solutions, tools, and sales approach while building meaningful prospecting and discovery habits. By the end of this period, you’ll be owning your territory and sales cycle end-to-end, with the support and coaching needed to set you up for long-term success.

• Competitive base salary with uncapped commission and strong earning potential
• President’s Club, contests, and recognition programs for top performers
• Consultative, full-cycle sales role with ownership from first conversation through long‑term account growth
• Hybrid flexibility with autonomy to manage schedule and territory
• Strong onboarding, coaching, and sales enablement to support a successful ramp
• Access to an extensive mix of digital and traditional marketing solutions
• Career progression into senior sales and leadership roles
• Backed by marketing expertise, post‑sale specialists, and industry‑leading tools

• Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in‑person or virtual meetings to develop a strong pipeline.
• Manage and grow a territory by balancing new business development, client retention, and account expansion.
• Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
• Build and present data‑informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
• Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
• Partner with internal account management, creative, and strategy teams to support strong client outcomes.
• Stay engaged post‑sale through reporting, optimization, and performance conversations that support renewals and continued growth.

• 2+ years of B2B sales experience with success in new business development, account growth, or business development roles.
• Ability to run a full‑cycle, consultative sales process—from discovery through proposal, negotiation, and close.
• Strong prospecting skills across phone, email, social, networking, and relationship‑based outreach.
• Experience using CRM and sales tools with disciplined pipeline management and follow‑up.
• Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
• Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data‑driven recommendations.
• Proficiency with…