Business Developer - Ads

Overview

Mirakl is a global leader enabling retailers and B2B organizations to launch, scale, and operate marketplaces, AI-powered multichannel selling, retail media, and agentic commerce infrastructure. The company operates with dual headquarters in Boston and Paris and serves a global ecosystem of marketplaces and third-party sellers.

Hybrid role with an expectation of 4 days in our Boston office and 1 work-from-home day per week.

You will play a pivotal role in expanding our retail media business. You will be responsible for acquiring and engaging advertisers, supporting them in leveraging Mirakl Ads solutions to achieve their growth objectives. Through business development, strategic advisory, and data-driven insights, you will help advertisers maximize their return on investment while driving the success of Mirakl-powered marketplaces.

• Strategic Growth & Business Development
  • Define and implement a growth strategy with Mirakl marketplace operators, including target setting, value propositions, and action plans to maximize advertiser adoption and ad spend
  • Develop and execute business development initiatives using both 1:1 and 1:many acquisition strategies
  • Identify key advertising opportunities and build tailored offers that align with advertisers  business objectives
• Advertiser Acquisition & Activation
  • Drive new advertiser onboarding, lead commercial negotiations, and persuade advertisers to start investing on the platform
  • Educate and train advertisers on Mirakl Ads solutions, helping them set up and optimize their first campaigns
  • Provide strategic recommendations to improve advertisers  performance using available data insights and ad product features
• Performance Tracking & Optimization
  • Monitor and analyze the evolution of advertising revenues and key advertiser performance metrics
  • Continuously animate the advertising ecosystem with strategic offers, campaign insights, and recommendations to drive sustained engagement and investment growth
  • Act as the voice of the advertisers, identifying new business needs and relaying them to product teams for potential feature enhancements or new ad products

• 2-3 years of experience in Business Development, Sales, or Account Management
• Bachelor or Master’s degree in Business or Marketing or equivalent
• Interest in retail media and a first understanding of its core principles, including common activation levers and measurement fundamentals
• Strong analytical and problem-solving skills, with the ability to interpret data and make actionable recommendations
• Excellent communication, presentation, and negotiation skills
• Ability to thrive in a fast-paced, results-driven environment

Below you will find the reasonably estimated annual compensation range for this role. This range includes a base salary and, where applicable, a variable incentive tied to the role. Your starting compensation within this range will be based on your relevant skills, and experience and education, with any future adjustments informed by role scope, performance, and internal pay equity. Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO.

Find out more about our benefits here.

Pay Range: $82,500 USD - $104,500 USD