Business Development Manager Tampa Bay

Overview

The Business Development Manager (BDM) is a full-time, exempt position focused on growing the Hotaling & Co. business in both on and off-premise accounts. The primary responsibility of the role is building and managing key account relationships, driving quality distribution in both channels, and achieving the H&Co. annual goals. This role is based in the Tampa Bay area
, with a territory covering Central and West Florida
.

Hybrid role with a combination of remote work and travel within the territory.

• Distribution and Key Account Management
• Accountable for driving high quality distribution of H&Co. brands in identified target accounts
• Identifying and developing new prospects within assigned territory.
• Maintain and drive business in key accounts, visiting on an ongoing basis to review H&Co. priorities.
• Execute events and tastings within account universe to drive sales at account level.
• Establish expert brand knowledge. Be ready and able to train account staff and ignite passion around H&Co. brands.
• Secure back-bar distribution, visibility and impactful menu placement plan in target accounts to enhance consumer pull-through and rate-of-sale.
• Secure displays and optimal shelf placement at retail, identifying opportunities for line extension and multiple facings.
• Guide accounts in effective merchandising and brand visibility, ensuring brand marketing materials and displays are utilized properly and effectively.
• Developing and maintaining sustainable records of sales achievements/quotas and an organized list and plan for both on and off-premise accounts.
• Relationship Development
• Build and maintain effective business relationships with the trade, bartending community, distributors, gatekeepers and local market influencers.
• Collaborate with distributor on brand and sales objectives, through ride-withs, team meetings, and general sales meetings.
• Education and Training
• Conduct product education / samplings, educate store personnel and consumers and complete post sampling recap.
• Develop and manage spirits master classes for key accounts and consumers, ensuring we are top of mind in the mixology/ bartending community and within our top tier accounts (both on and off-premise).
• Events, Activations & Supplier Visits
• Execute consumer and trade events to generate trial and awareness of our brands, while appropriately integrating brand messaging.
• Set up and attend brand building promotions such as retailer & consumer samplings, brand launches, cocktail contests, pairings, etc.
• Host suppliers visiting the market, assisting the RSM in organizing team building events, distributor engagement opportunities and work days in market to visit target accounts.
• Local Market Insights
• Monitor and report competitive activity, brand movement, pricing, and distribution penetration and highlight opportunities to Marketing and Sales team.

• Minimum 3 years experience with proven track record of achievement.
• 3 years of experience in alcohol sales.
• High School diploma required
• Self-starting enthusiasm with can-do attitude.
• Able to work as part of a team and independently.
• Willingness to work full-time, non-traditional, late night hours as required and travel throughout assigned territory and occasionally beyond.
• Must be reliable and possess a high level of work ethic to go above and beyond to accomplish goals.
• Proven ability to develop relationships and influence others (accounts, bartenders and distributor teams).
• Passion for artisanal and craft spirits.
• Resourceful, creative and organized with ability to manage timelines, budgets and event logistics
• Excellent communication and selling skills (both verbal and written).
• Strong computer skills, particularly in MS Office Suite
• Must have a valid driver’s license and clean driving record.
• Physical capabilities necessary to complete duties of the job.

• Preferred Skills
• Recognized credibility in local mixology / bartending community a plus.
• On and off-premise sales, marketing or promotion experience in the local market.
• Existing relationships with top accounts in the local market and with Southern Glazer's Wine & Spirits.

• Medical, Dental, Vision,
• Car & Cell Phone Allowance
• FSA, 401k…