Sales Regional Sales Manager, East, Foodservice Remote

Job Title: Regional Sales Manager, East, Food service

Job Status: full-time, permanent

Work location: Remote, East Coast, USA; must reside in NC, NJ, PA or VA near a major metro airport

Travel: up to 50%

LIPTON Teas & Infusions is the world’s leading tea business, home to iconic, purpose‑driven brands like Lipton, Pukka, Tazo, T2, Lyons and PG Tips.

We craft great teas for every occasion,to bringjoy andinspirea healthier lifestyle.

Guided by our values of people first, ownership, passion for excellence, and consumer and customer centricity, we create long‑term value for our people, trade partners, suppliers, and the communities where weoperate.

If you’re a diverse thinker who takes personal ownership to connect ideas and make impactful things happen, someone who shares our values around humanity and courage and someone who enjoys a good cup of tea (on the house!), then we could be a good match!

We are looking for a driven and entrepreneurial Regional Sales Manager to lead growth across the East region within the Out-of-Home (OOH) / Food service channel. This is a field-focused role centered on winning new business, expanding distribution, and accelerating operator penetration.

The ideal candidate is a true hunter – someone who thrives on building a pipeline, opening doors, and converting new opportunities while maintaining strong relationships across distributors and operators.

A successful candidate will be resourceful, proactive, and comfortable operating in a fast-paced environment where priorities evolve and execution is key.

• Own and deliver revenue and profitability targets across the East region.
• Proactively identify, pursue, and convert new business opportunities across operators and segments.
• Drive white space penetration and increase share within existing distributor networks.
• Maintain and manage a robust pipeline of opportunities, with clear tracking of progress from prospecting through conversion.
• Support regional joint business planning efforts with distributor partners to align on growth priorities and execution.
• Manage regional distributor headquarters relationships, including the national Performance Food service partnership .
• Lead and manage regional broker partners as an extension of the sales team, ensuring alignment to growth priorities and regional objectives.
• Set clear expectations, targets, and focus areas for brokers, with a strong emphasis on new business development and distribution expansion.
• Direct broker activity to effectively engage distributor sales teams and drive in-market execution.
• Hold brokers accountable through regular performance reviews, pipeline tracking, and market check-ins.
• Partner with brokers on customer targeting, joint calls, and pipeline development to accelerate growth.
• Ensure consistent execution of sales priorities, promotions, and programs across the region.

• Represent the company in-market with operators, distributors, and at industry events.
• Monitor regional performance, identify gaps, and take swift action to deliver results.
• Utilize data and market insights to prioritize opportunities, build compelling customer presentations, and support fact-based selling.
• Partner with internal teams to execute promotions, programs, and customer-specific initiatives.
• Ensure a high level of responsiveness and follow-through with customers and distributor partners.
• Demonstrated ability to prioritize effectively in a dynamic commercial environment, communicate with clarity and influence across written and oral presentations, and proactively identify challenges while delivering practical, solution-oriented outcomes.

• Bachelor’s degree strongly preferred.
• 6–8+ years of progressive sales leadership within food service.
• Demonstrated hunter mentality with a track record of winning new business and expanding distribution.
• Strong prioritization skills with the ability to manage a high volume of opportunities across a large region.
• Excellent written and verbal communication skills, including the ability to deliver clear, compelling presentations to…