Lead Development Coordinator - Automation & Factory Solutions

Overview

GCG’s Automation & Factory Solutions (AFS) division () is seeking a detail-oriented Lead Development Coordinator to support our Marketing and Inside Sales teams by sourcing, organizing, and maintaining high-quality prospect data throughout the early stages of the sales pipeline. This role is ideal for someone who enjoys working with data, maintaining accuracy, and supporting revenue-generating teams behind the scenes.

As a key member of the Marketing team, you will leverage market intelligence platforms, maintain CRM records, and ensure sales representatives receive clean, qualified, and actionable lead information. Your work will enable the Sales and Marketing teams to focus on building customer relationships and driving business growth.

Schedule: Monday to Friday, 8:00am to 5:00pm Eastern or Central Standard Time

This role offers a remote work arrangement but will require occasional travel to attend company events.

• Research industry databases and market intelligence platforms (such as Zoom Info) to identify prospective customers that align with target profiles
• Source contacts from trade publications, industry associations, conference attendee lists, and other business resources
• Compile and organize prospect data into structured lead lists for qualification and outreach

• Collect, standardize, and maintain lead data from web forms, marketing campaigns, supplier referrals, trade shows, and other sources
• Perform ongoing database cleanup by removing duplicate records, correcting formatting issues, verifying contact information, and completing missing data
• Ensure all lead records meet established data quality standards prior to CRM entry

• Enter qualified prospects into Salesforce CRM accurately and in a timely manner
• Update existing contact and company records, including job title changes, address updates, and communication preferences
• Conduct routine audits to maintain CRM data integrity and consistency

• Respond to lead requests from the Inside Sales team by providing organized prospect lists and supporting information
• Route qualified leads to the appropriate sales representatives based on territory, market segment, or product line
• Monitor lead assignments and follow-up activities to help ensure sales opportunities are actively managed

• Generate recurring reports that summarize lead volume, lead source, pipeline status, disposition, and other key performance indicators (KPIs)
• Monitor lead aging and outstanding follow-up activities to support timely sales engagement
• Maintain accurate reporting logs and activity records for Marketing and Sales leadership

• 2–4 years of experience in sales support, marketing operations, lead generation, or data coordination
• Bachelor’s degree in business or a related field preferred
• Experience using Salesforce CRM or a comparable customer relationship management platform
• Familiarity with market intelligence tools such as Zoom Info, Apollo, Hoovers, or similar platforms
• Strong Microsoft Excel skills, including data organization, list management, and deduplication
• Exceptional attention to detail with a commitment to maintaining accurate and complete data
• Ability to manage multiple priorities in a fast-paced environment
• Strong written and verbal communication skills
• Self-motivated, organized, and process-oriented with a collaborative mindset

• Competitive hourly compensation range between $24 and $28 per hour, and eligibility for an annual bonus based on company and individual performance
• Comprehensive Health Coverage: Multiple medical plan options (CDHP and PPO) to get you the coverage you need
• Robust Financial Security: Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans
• Generous Time Off: PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs
• Wellness & Support Programs: Employee Assistance Program (EAP), wellness incentives, and…