Sales Representative

This Sales Representative is responsible for cultivating relationships with new prospects, building the Liebherr brand and maintaining ongoing relationships with existing customers. The candidate will be instrumental in furthering business development and is expected to increase revenue growth in the assigned region/territory. Through a solid understanding of the potential and current customer base, and interaction with decision makers, the Sales Representative will conduct solution-based sales to strengthen Liebherr’s presence and market share.

Extensive experience and network in the defined product line (Excavators, dozers, wheel loaders, material handlers) is essential for this key role. The ideal candidate will primarily develop and grow the South Alberta market; preferred living location is Calgary. This is a home‑office–based role, with regular daily visits to customers as part of ongoing sales and relationship‑building activities, plus in‑person visits to our branch in Acheson once every two weeks.

• Leverage existing relationships and knowledge of the industry and trends to market the product offering.
• Educate customers on aftermarket service, warranties, and technical support to enhance after‑sale value.
• Initiate, establish, and maintain key relationships in the industry.
• Build long‑term relationships with the customer base.
• Work closely with internal teams to ensure customers’ success and satisfaction.
• Complete all aspects of the sales process from identification to completion, including preparation of detailed quotations, product presentations, and demonstrations.
• Maintain a high level of knowledge of Liebherr machine specifications, features, and benefits to provide information to the customer, ensuring the value proposition and solution meet customer needs.
• Conduct account analysis and revenue forecast reviews regularly to ensure new prospects and opportunities are added to the channel to drive margin improvement.
• Manage territory based on plan for the year and visit customers on a regular basis as determined by the plan.
• Utilize internal Customer Relationship Management (CRM) system to track customer information and progress.

• Industry knowledge and network with an ability to quickly learn the Liebherr product set.
• Proven success in all facets of account development and management.
• Sales‑focused, responsive, innovative, and strategic.
• Financial and non‑financial skills to drive profitability and market penetration.
• Expert relationship builder, initiator, and negotiator.
• Ability to visit customer sites and interact directly with owners, operators, and stakeholders at all levels.

• Competitive wages
• Extensive benefits with employer paid premiums starting day 1
• Hybrid or remote work opportunities for select roles*
• Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days
• 6% employer RRSP matching
• $3000 annual allowance for continuing education
• International training & development work opportunities for selected roles*
• And much more!

Liebherr Canada Ltd. is committed to provide a diverse, inclusive, safe and dignified work environment for all employees, regardless of gender, race, ethnicity, sexual orientation, disability, religion, or any other aspect of their identity.

The Liebherr Group has represented leading‑edge technical products and services for more than 70 years and has proudly serviced Canadian customers directly since 1973. Liebherr‑Canada Ltd. has 11 branch locations across Canada providing sales, service and product support for equipment in the construction, mining, material handling, crane, aerospace and transportation industries.