Sales Development Representative: Sales Enablement

Want to revolutionise the future of education and do meaningful work that transforms future generations’ lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission to top universities in the US, UK, EU and beyond.

We are looking for a highly organised, detail-oriented and commercially aware Sales Development Representative to support the UK & Europe sales process through a blend of lead follow-up, consultation support, programme preparation, client communication and sales administration.

It is best suited to someone who is calm, efficient, highly accurate and comfortable working behind the scenes to help the sales team move families smoothly through the sales process, and use this as a possible platform to move into a full sales consultant role in time.

The successful candidate will support prospective families from early lead engagement through to consultation preparation, programme creation, proposal documentation, invoicing follow-up and next-step coordination. They will play an important role in ensuring that families receive a polished, professional and timely experience from Crimson.

This role requires someone who can work quickly and accurately across systems such as Salesforce, Groove, Canva, Panda Doc and internal sales spreadsheets and channels. The ideal candidate will be able to produce high-quality appraisals, programme documents and proposal materials under time pressure, while maintaining Crimson’s tone, formatting standards and attention to detail.

The role will also include SDR outreach to leads, particularly event, webinar, school and MQL leads, to support consultation bookings and follow-up where required.

This is a full-time remote position.

The purpose of this role is to support Crimson’s sales team by helping move prospective families through the sales journey in a professional, organised and efficient way.

This includes:

• Supporting lead outreach and follow-up for MQL, webinar, event and school partnership leads

• Assisting with consultation preparation and post-consultation follow-up

• Creating student appraisals, programme summaries and sales documents in Canva, Panda Doc and other tools

• Supporting invoicing, contract preparation and administrative next steps

• Helping Sales Consultants and Academic Advisors deliver a polished and consistent client experience

• Maintaining accurate CRM records and ensuring lead movement is properly tracked

• Providing families with relevant information, resources and reminders during the sales process

• Helping ensure that no lead, follow-up task, proposal or documentation requirement falls through the cracks

It is best suited to someone who enjoys being a highly reliable sales support partner: organised, fast, accurate, calm under pressure and excellent at helping the team execute, and who is looking to learn the business with a view to a full sales role.

The right person will take pride in producing polished documents, keeping processes moving, following up carefully and making the sales journey easier for both families and the internal team.

• Call, email and message MQL, webinar, event and school leads to support timely follow-up and progression towards consultation

• Respond to prospective family enquiries in a professional, warm and timely way

• Support consultation booking by following up with leads, confirming details and helping families understand next steps

• Provide relevant resources to families where appropriate, including webinar links, case studies, admissions guides and programme information

• Support event and campaign follow-up by helping segment leads, identify next actions and track engagement

• Maintain a professional early point of contact for…