Community Relations Business Development Representative

Community Relations & Business Development Representative

First Light Home Care – Parkway

Location:

Sacramento County to start

Type:
Full-Time (Preferred);
Part-Time Considered

Compensation: $25 + Performance Bonuses;
Flexible work from home options available.

About First Light Home Care:
First Light Home Care provides premium in‑home care that helps older adults remain safe, independent, and comfortable in their own homes. We pride ourselves on exceptional caregivers, responsive communication, and building lasting relationships throughout the communities we serve.

We're looking for an outgoing, relationship‑driven professional who enjoys networking, educating others, and making meaningful community connections. This is not a desk job. You will spend most of your time in the community building relationships that generate referrals and private‑pay clients.

The Community Relations & Business Development Representative is responsible for developing referral partnerships and increasing awareness of First Light Home Care throughout Sacramento and Solano Counties. Success in this role is measured by relationships built, referral sources activated, community visibility, and ultimately private‑pay client growth.

• Develop new referral partnerships
• Meet with hospitals
• Skilled nursing facilities
• Assisted living communities
• Independent living communities
• Rehabilitation centers
• Hospice agencies
• Home Health agencies
• Physicians
• Concierge medical practices
• Senior placement agencies
• Estate planning attorneys
• Financial planners
• Senior centers
• Churches
• Community organizations

Attend:

• Health fairs
• Senior expos
• Farmers markets
• Chamber events
• Networking mixers
• Community resource fairs
• Educational seminars

Maintain ongoing communication with referral partners through:

• Weekly visits
• Phone calls
• Email follow‑up
• Lunch‑and‑lunch sessions
• Caregiver appreciation events
• Educational presentations

• Deliver marketing materials
• Maintain referral database/CRM
• Track leads
• Track conversions
• Coordinate community events
• Identify new marketing opportunities

• Weekly reports including:
• Referral visits completed
• New contacts added
• Follow‑up appointments
• Referrals received
• Referrals converted
• Community events attended
• Next week's goals

• Preferred experience in:
• Home Care
• Home Health
• Hospice
• Healthcare Sales
• Senior Living
• Community Outreach
• Medical Sales
• Excellent communication skills
• Professional appearance
• Self‑motivated
• Comfortable speaking in front of groups
• Reliable transportation
• Valid driver's license
• Ability to work independently
• CRM experience preferred

Weekly:

• 20–25 in‑person referral visits
• 10 new referral contacts
• 10 follow‑up meetings
• 2 community events
• 5 lunch‑and‑lunch or educational meetings scheduled

Monthly:

• 80–100 referral visits
• 30+ new referral relationships
• 15–20 qualified private‑pay inquiries
• 6–10 new private‑pay assessments scheduled
• 3–5 new private‑pay clients started