Altra: Field Service Representative – Denver

About the Role

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture.

The Field Service Representative (FSR) is a motivated self‑starter responsible for executing seasonal go‑to‑market and service strategies across the Colorado Region. This role drives brand growth, awareness, and sell‑through by delivering impactful retail support, community engagement, and field activations. The FSR partners closely with Sales Representatives, specialty retail accounts, and cross‑functional teams to execute activation plans and strengthen Altra’s presence in the market.

This position reports to the Regional Field Service Manager. While fully remote, the ideal candidate will reside in the Denver area to better support their client base. Frequent travel within the assigned territory is required, including attendance at consumer events, races, and expos, and may require evening and weekend work.

• Execute retail and territory execution: visit retail partners in person, provide product demos, and engage on the sales floor.
• Deliver clear, engaging product presentations to educate and motivate retail staff and consumers.
• Implement merchandising and promotional activations using product and point‑of‑purchase materials.
• Execute all in‑field activities in alignment with seasonal go‑to‑market strategies and sales priorities.
• Build excitement and awareness for Altra by engaging retail and community partners.
• Represent Altra at local and national events, races, and expos; support consumer trial and education through community activations and experiential opportunities.
• Foster meaningful, long‑term relationships that drive advocacy and repeat sell‑through.
• Partner with Sales Representatives to develop and execute effective service plans for the territory.
• Collaborate with Field Service teammates to design and deliver impactful education initiatives and activations.
• Serve as the “eyes and ears” of the business by gathering and sharing insights on product performance, competitor activity, and industry trends.
• Complete detailed, accurate, and timely activity reporting via designated tools (e.g., Repsly).
• Maintain organization, readiness, and professional presentation of all field assets and demo footwear.
• Manage travel, expenses, promotional materials, and product seeding with fiscal responsibility.
• Consistently meet deadlines for projects, reports, and action items.

• 1+ year of specialty retail experience (run or outdoor specialty preferred).
• 2+ years of marketing, sales, or field service experience.
• Familiarity with the Altra product line; experience fitting and selling technical footwear.
• Strong time management, planning, and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently while collaborating effectively with a team.
• Proficiency in Microsoft applications, including Outlook.
• Self‑motivated, proactive, and driven to take initiative.
• Reliable transportation.
• Bachelor’s degree or related experience in Marketing, Sales, Business, Kinesiology, or a related field (preferred).

• Hiring range: $60,000 – $75,000 USD annually.
• Incentive potential: eligible for an annual incentive plan, sales incentive, or commission.
• Benefits: comprehensive medical plan, dental, vision, and other benefits (details on ).
• Full remote position; ideal candidates reside in Denver area.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you require accommodations during the application process, please contact us at  VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.