Senior Sales Director, Franchise

Bridge is a people-based data and customer acquisition platform that gives brands deterministic, person-level identity and attribution — a neutral infrastructure layer that connects advertising investment to real customers and real outcomes.

This Senior Director in our sales team will build a book of business in the franchise category. We’re hiring a builder and hunter to define Bridge’s franchise go-to-market, open the category, and win marquee relationships across QSR, fitness, home services, beauty & wellness, hospitality, healthcare/dental, and multi‑unit retail.

Franchise is among the most attractive and underserved markets in people-based marketing. National brands and local owner‑operators share the same customer‑acquisition problem, yet lack a neutral, deterministic way to tie media to in‑store and online conversion across hundreds or thousands of locations. You’ll own that thesis end to end — from first outbound, to signed logo, to the repeatable playbook that turns wins into a category.

• Establish Bridge’s presence in the franchise world — identify, prioritize, and pursue the franchisors, franchisee networks, national ad funds / co‑ops, and supporting agencies that represent Bridge’s highest‑value opportunity.
• Build pipeline through proactive outbound — own the full hunt from prospecting and qualification through close, defining and refining the sales motion as you go.
• Develop relationships across the franchise org — corporate/brand marketing, field and local marketing, national ad fund stakeholders, ad ops, and agency partners — at the line‑of‑business and decision‑maker level.
• Provide thought leadership on people‑based customer acquisition and deterministic, person‑level attribution for multi‑location businesses, aligning Bridge’s platform with each brand’s growth objectives and regulatory/privacy requirements.
• Lead proactive expansion recommendations — new use cases, channels, markets, and lines of business — turning initial footholds into enterprise relationships.
• Protect and grow the revenue you win — monitor account health, get ahead of risk early, and turn initial footholds into expanding, multi‑year relationships.
• Turn client performance data into plain‑language insights that drive deeper adoption and increased spend.
• Partner with Bridge’s data, product, client success, and technical teams to scope and deliver franchise‑specific solutions: local audiences, multi‑location measurement, co‑op attribution, and custom data partnerships.
• Contribute to platform and roadmap discussions, carrying the voice of the franchise category back into Bridge’s product priorities.
• Build reference accounts and case studies, and partner with marketing to showcase client outcomes on stage at industry events and in Bridge’s editorial and thought‑leadership channels.
• Lead business reviews, planning sessions, and hosted events with key clients and their teams.
• Establish the internal connections across Bridge that ensure seamless cross‑functional support as the category scales — and lay the foundation for the team you’ll eventually build.

• A demonstrable track record of net‑new business development — you’ve opened categories, landed logos, and built a pipeline.
• Deep familiarity with the franchise / multi‑location landscape: franchisor–franchisee dynamics, national ad funds and co‑op marketing, local store marketing, and the tension between brand and local control.
• Fluency in data‑driven and people‑based marketing, identity, and attribution; comfort selling infrastructure and platform value rather than agency services.
• Consultative, executive‑level selling skills and the credibility to be a thought partner to CMOs, VPs of Marketing, and franchise development leaders.
• A genuine builder’s temperament — energized by defining the path to your own quota.
• 10+ years in business development or enterprise sales, ideally spanning martech, adtech, data, or media, with franchise or multi‑location exposure.
• An existing network of franchisor, franchisee, or franchise‑agency relationships is a strong plus.

This is primarily a remote/work‑from‑home role with occasional travel…