Community Relations & Business Development Representative

Benefits

• Bonus based on performance

Location: Sacramento County to start

Type: Full-Time Preferred (Part-Time Considered)

Compensation: $25 + Performance Bonuses

First Light Home Care provides premium in‑home care that helps older adults remain safe, independent, and comfortable in their own homes. We pride ourselves on exceptional caregivers, responsive communication, and building lasting relationships throughout the communities we serve.

The Community Relations & Business Development Representative is responsible for developing referral partnerships and increasing awareness of First Light Home Care throughout Sacramento and Solano Counties. Success in this role is measured by relationships built, referral sources activated, community visibility, and ultimately private‑pay client growth.

Business Development

• Develop new referral partnerships
• Meet with hospitals
• Skilled nursing facilities
• Assisted living communities
• Independent living communities
• Rehabilitation centers
• Hospice agencies
• Home Health agencies
• Physicians
• Concierge medical practices
• Senior placement agencies
• Estate planning attorneys
• Financial planners
• Senior centers
• Churches
• Community organizations

Community Outreach

• Health fairs
• Senior expos
• Farmers markets
• Chamber events
• Networking mixers
• Community resource fairs
• Educational seminars

Relationship Management

• Weekly visits
• Phone calls
• Email follow‑up
• Lunch‑and‑learns
• Caregiver appreciation events
• Educational presentations

Marketing

• Deliver marketing materials
• Maintain referral database/CRM
• Track leads
• Track conversions
• Coordinate community events
• Identify new marketing opportunities

Reporting

• Referral visits completed
• New contacts added
• Follow‑up appointments
• Referrals received
• Referrals converted
• Community events attended
• Next week's goals

Preferred experience in:

• Home Care
• Home Health
• Hospice
• Healthcare Sales
• Senior Living
• Community Outreach
• Medical Sales

• Excellent communication skills
• Professional appearance
• Self‑motivated
• Comfortable speaking in front of groups
• Reliable transportation
• Valid driver's license
• Ability to work independently

CRM Experience Preferred

Weekly

• 20–25 in‑person referral visits
• 10 new referral contacts
• 10 follow‑up meetings
• 2 community events
• 5 lunch‑and‑learns or educational meetings scheduled

Monthly

• 80–100 referral visits
• 30+ new referral relationships
• 15–20 qualified private‑pay inquiries
• 6–10 new private‑pay assessments scheduled
• 3–5 new private‑pay clients started

Flexible work from home options available.