Associate Director, Regional Marketing Hematology - Southeast Region

About the Role

Associate Director, Hematology Regional Marketing – Southeast Region (Florida, Atlanta, Alabama, South Carolina). This senior in‑market position focuses on Thought Leader engagements, brand strategy support, speaker management, and regional congress activities.

• Support brand strategy by providing key customer insights and input on strategy, tactics, messaging, and program execution.
• Assist in the execution of approved Advisory Boards and identify Healthcare Professional (HCP) consultants as outlined in the Consultant Engagement Project Brief.
• Facilitate, participate in, and attend advisory boards, regional and national physician discussions, and disease‑state conversations aligned with approved on‑label messaging.
• Engage with assigned Thought Leaders to solicit feedback and incorporate insights into regional plans.
• Participate in congresses and other industry meetings: conduct 1:1 meetings with HCPs, attend sessions, and promote compliant collaboration with field and home‑office teams.
• Provide input and support in developing account plans for sales, and manage Speaker engagement programs, including identification, development, and training of HCP speakers.
• Ensure compliance with BMS guiding principles for all branded and unbranded speaker programs.
• Monitor speaker performance at live programs to evaluate effectiveness and capabilities.
• Collaborate with home‑office marketing, sales, and cross‑functional teams to provide customer insights and support strategy execution.
• Assist in the development and execution of the Home Office brand strategy within the regions.

• Minimum five years of experience in product marketing, field sales, or field medical.
• Minimum five years of experience in Hematology or specialty therapeutics.
• Bachelor’s degree required or higher; advanced degree preferred.
• Marketing, sales management, and/or launch experience strongly preferred.
• Experience with Thought Leader engagement, advisory boards, and speaker bureaus strongly preferred.
• Proven ability to manage a large geographic territory.
• Ability to build productive stakeholder relationships and effectively meet their needs.
• Strong business acumen with an understanding of market dynamics, business drivers, corporate goals, and strategy impact.
• Clinical knowledge and aptitude in complex disease states.
• Effective verbal and written communication skills with strong organizational abilities.
• Self‑driven with strong organizing and planning skills; able to determine effective approaches and take appropriate action based on available information.
• Highly collaborative, managing multiple projects simultaneously.
• Willingness to try innovative, compliant approaches to solve work problems and opportunities.
• Willingness to travel extensively (up to 70%) by air or car; availability for evenings and select weekends.

Up to 70% travel by air or car; evenings and select weekends may be required.

Field – United States – $166,350 to $201,571 annually. Additional incentive cash and stock opportunities may be available based on eligibility. Final individual compensation will be determined by demonstrated experience.

• Health Coverage:
  Medical, pharmacy, dental, and vision care.
• Well‑being Support: BMS Well‑Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well‑being and Protection: 401(k) plan; disability, life and accident insurance; supplemental health insurance; business travel protection; personal liability protection; identity theft benefit; legal support; survivor support.
• Work‑life benefits:
  Paid Time Off; flexible time off for exempt employees; unlimited paid national holidays; optional holidays; unlimited paid sick time; up to two paid volunteer days per year; summer hours flexibility; leave for medical, personal, parental, caregiver, bereavement, and military needs;
  Global Shutdown (Christmas – New Year’s Day).

Bristol Myers Squibb is an equal opportunity employer and encourages applicants from all backgrounds. We provide accommodations for people with disabilities.