Product marketeer

Position: Growth & product marketeer
About You  With a background of +3 years in strategic sales and/or marketing, you know how to build and scale both direct and indirect revenue channels. You have experience in business development, growth, product management, commercial strategy, and GTM plans.
About TRAVIS  TRAVIS is a fast‑growing scale‑up in the logistics industry. We standardise the offering and use of truck services such as truck parking and washing across Europe. On our marketplace we connect service locations with customers. Today TRAVIS is a market leader with more than 60 colleagues from 20 nationalities and operations in over 25 countries. We combine an international mindset with a strong entrepreneurial culture.

Team events, monthly activities, company gatherings, and an open, energetic culture are a big part of everyday life ut The Job  TRAVIS operates multiple revenue channels: a managed channel (direct sales to clients), an unmanaged channel (re‑sell via third parties), and two hybrid channels to drivers and SME companies. These channels grow fast, and we need a dedicated person to manage and optimise them.

You will report directly to our head of sales & marketing.
Your Responsibilities   Reach revenue and transaction goals for our driver and SME channels per year, quarter, and month.
Create a product, commercial, and operational roadmap per year, quarter, and month.
Work with development partners to further develop our driver app.
Manage and optimise the customer journey, both internally (CRM) and for the customer (UX/UI) across both channels, especially the driver app.
Use automations, in‑product messaging, and email marketing for product marketing to win, onboard, and upsell/cross‑sell to our audiences.
Increase our understanding of customers by gathering qualitative and quantitative insights in our CRM.
Manage marketing budgets for on‑ and offline promotion of the channels.
Identify and attend important industry events and fairs to increase brand awareness.
Collaborate with our content marketer on audience engagement strategies such as webinars and in‑platform content.
Leverage and expand affiliate marketing through industry partners.
Utilise partner locations to activate drivers and increase TRAVIS visibility.
Ideal Skills You Possess For This Role   +3 years of experience in similar roles (may be more junior).
Entrepreneurship: a can‑do mentality and a focus on execution.
Strategic thinking: ability to align customer needs with business goals.
Structure: work with a mandatory structured methodology.
Stakeholder management: navigate internal and external stakeholders toward shared goals.
Data‑driven: use data to scale and optimise initiatives.
What Does TRAVIS Offer   60+ enthusiastic colleagues from diverse backgrounds, all based in Tilburg.
Work in an internationally oriented, fast‑growing, high‑tech company.
Autonomy: take charge of your own success wth opportunities in a well‑funded, internationally expanding tech scale‑up.
Professional and personal development support with clear maturity levels, 1‑on‑1s, biannual development cycles, and tailored training.
A close‑knit, diverse team that prioritises mutual success.
Structured onboarding with a dedicated buddy and regular check‑ins.
Team events and fun activities such as padel, board games, yoga, office drinks, and pub quizzes.

Innovation: work on unique products using the latest technologies.
Competitive salary that grows with the company and your achievements, with clear job descriptions, career levels, and bonus schemes.
Additional benefits: fitness allowance, remote work allowance, glasses allowance, travel reimbursement, and a solid pension plan.

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