Principal Partner Development Manager Job Singapore,Sales

Position: Principal Partner Development Manager at Workday

Overview

Principal Partner Development Manager – Singapore

Team

Workday Global Partners Organisation (GPO) builds and scales a high‑performing partner ecosystem that accelerates customer success and company growth, collaborating with Sales, Services, Marketing, and Product teams.

Role

The role is a senior, commercially minded Ecosystem Specialist responsible for partner development and ecosystem activation across Singapore.

Key responsibilities include:

Owning the multi‑year partner strategy, driving partner‑sourced ACV and pipeline, recruiting and qualifying new referral, alliance, and GSI partners, and building their Workday practice capability, certifications, and delivery quality.
Leading joint business planning and governance (QBRs, MBRs, executive check‑ins) to track performance, resolve risks, and align opportunities with the Singapore sales team.
Orchestrating partner enablement, marketing, and customer success collaboration to ensure partners contribute to revenue and customer outcomes.
Representing Workday credibly at the C‑suite with partners and prospects.
Acting as the internal voice of the partner, shaping ASEAN partner strategy, sharing best practice, and coaching junior partner managers.

Basic Qualifications

8+ years of partner development, alliance management, channel sales, or enterprise technology sales experience with a clear track record of building partner-sourced revenue and partner practice capability in a non‑resell model.
Proven experience managing strategic partners or alliances in Singapore, ideally across SI, referral, or advisory partner models.
Demonstrated success building and executing joint business plans with measurable revenue and practice outcomes.
Deep knowledge of the Singapore enterprise market, including key industry verticals and the local partner and advisory landscape.
Strong executive presence and credibility – able to engage C‑suite partners and prospects with authority and confidence.
Experience with in the enterprise SaaS or cloud applications space (HCM, Finance, ERP, or adjacent domains strongly preferred).
Exceptional written and verbal communication skills; able to build compelling joint business cases and present at board or leadership level.
Self‑starter with strong commercial instincts, high accountability, and the ability to operate independently while contributing to a regional team.

Other Qualifications

Prior experience in a partner or alliance role within Workday’s ecosystem (e.g., at a Workday SI, ISV, or advisory partner) is a strong advantage.
Existing relationships within Singapore’s HR technology advisory, consulting, or services community.
Experience engaging with Singapore’s public sector ecosystem, including familiarity with government procurement frameworks and Gov Tech‑adjacent partner dynamics.
Comfortable working with data: tracking performance metrics, preparing partner reviews, and turning insights into action.
Experience designing and executing demand generation programmes in partnership with external organisations.
Familiarity with partner performance tracking tools, CRM pipeline management (SFDC/Partner Center), and sourced/influenced revenue attribution;
Sigma experience a plus.
Experience representing a technology vendor at C‑suite or executive engagement events.
High learning agility and genuine curiosity about Workday products, programmes, and the evolving partner landscape.

Flexible Work

Workday combines in‑person and remote work. Employees are expected to spend at least 50% of their time each quarter in the office or in the field, while enjoying flexible scheduling to balance business, team, and personal needs.

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