Business Development Supervisor

About the Role

Join a world‑class team and lead our next chapter of growth. As Business Development Marketing Supervisor, you aren’t just managing—you’re the strategist behind our outbound engine. Reporting directly to Marketing, you’ll mentor a high‑energy BDR team to master sophisticated, brand‑aligned prospecting. This is a unique player‑coach role focused on lead management and pipeline growth—not full‑cycle sales. You’ll sharpen the team’s tactics while staying in the game yourself, using Salesforce to identify and qualify high‑value accounts.

• Team Leadership & Supervision
  • Lead, coach, and mentor the outbound business development team to ensure consistent, high‑quality outreach.
  • Establish clear performance expectations, activity benchmarks, and quality standards.
  • Provide regular feedback, training, and hands‑on support to improve messaging, targeting, and engagement effectiveness.
  • Lead by example through active participation in outbound prospecting.
• Outbound Marketing‑Led Prospecting
  • Oversee outbound lead generation through email, phone, Linked In, and account‑based outreach.
  • Ensure outbound activities align with marketing campaigns, value propositions, and target audience strategies.
  • Guide the team in personalizing outreach based on industry insights, account research, and campaign objectives.
• Individual Contribution
  • Carry an individual outbound quota, contributing directly to pipeline creation through personal prospecting efforts.
  • Execute outbound outreach to target accounts and prospects while maintaining supervisory responsibilities.
  • Demonstrate best practices in messaging, qualification, and follow‑up to set standards for the team.
• Lead Qualification & Handoff
  • Ensure outbound‑engaged prospects are properly qualified before being transitioned to the sales team.
  • Maintain a structured and seamless handoff process, including accurate documentation and contextual insights for sales follow‑up.
  • Act as a quality gate to ensure sales teams receive well‑qualified, sales‑ready opportunities.
• Cross‑Functional Alignment
  • Collaborate closely with marketing to align outbound messaging, targeting, and campaign priorities.
  • Partner with sales leadership to refine qualification criteria, SLAs, and feedback loops.
  • Share insights from outbound activity to inform future marketing and go‑to‑market strategies.
• Performance Analysis & Optimization
  • Track and analyze outbound activity metrics, conversion rates, and campaign effectiveness.
  • Use data‑driven insights to optimize outreach strategies, sequences, and team productivity.
  • Identify trends, gaps, and opportunities to continuously improve outbound performance.
• Operational Excellence
  • Ensure outbound processes, tools, and workflows are followed consistently and efficiently.
  • Support scalability by refining playbooks, templates, and best practices.
  • Maintain alignment with company goals, brand standards, and compliance requirements.
• Role Focus
  • 100% outbound with emphasis on marketing‑led prospecting (not closing).
  • Team leadership with hands‑on contribution.
  • Lead qualification and pipeline creation.
  • Data‑driven optimization and cross‑functional alignment.

• Requires 5 years of related experience; bachelor’s degree in a relevant field preferred.
• Bachelor’s degree in marketing, business administration, or a related field.
• Experience in leadership or supervisory role.
• Proven experience in lead management, marketing coordination, or a similar role.
• Strong organizational and multitasking skills.
• Excellent communication and interpersonal skills.
• Proficiency in using CRM software and other marketing tools.
• Detail‑oriented and proactive approach to problem‑solving.
• In accordance with applicable law, anticipated base salary: $61,800 - $92,520 annually.

• Competitive compensation and benefits package.
• Medical, dental, vision, and 401(k) Savings Plan.
• Discretionary profit sharing and success sharing.
• Educational assistance, recognition programs, vacation, and more.
• Employee referral bonus.
• Employee discounts.
• Dress for Your Day attire program (casual is welcome, based on job function).
• Volunteer opportunities to give back to the local community.
• Canon welcome kit and official merchandise.

Hybrid – Full‑time position requiring in‑office attendance three days per week with option to work from home the remainder of the week, unless a specific business need requires variation.

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.