Account Executive

Overview

USA TODAY Co., Inc. is a diversified media company delivering journalism, local content, and digital experiences. LocaliQ, powered by the USA TODAY Network, provides digital marketing solutions to help small and medium-sized businesses grow. This is an Account Executive – Outside Sales role, territory-based with hybrid elements and client-facing responsibilities in Grand Rapids or Holland, MI.

At LocaliQ, we combine marketing technology, trusted audience reach, and expertise to deliver results. You will work at the intersection of digital marketing and a trusted media network to connect businesses with customers across the marketing funnel.

You’ll partner with clients to understand goals, build strategies, and deliver measurable outcomes. This is a consultative, non-transactional sales role focused on long-term client value through a mix of solutions.

The Account Executive role is a consultative, relationship-driven sales position owning the full sales cycle—from net-new prospecting through long-term account growth. You will hunt for new business while managing and growing an ongoing book of clients, creating tailored marketing strategies, and guiding clients from first conversation to ongoing performance discussions.

You will work with a post-sales team that manages campaign performance, optimizes results, and prepares reporting. You will have access to supporting resources such as the Data and Insights team, Client Strategists, and other product-specific resources. In the first 90 days, you will gain confidence in LocaliQ’s solutions and sales approach and will be positioned to own your territory end-to-end with coaching support for long-term success.

• Build a consistent prospecting cadence using calls, email, social outreach, networking, and meetings to develop a strong pipeline.
• Manage and grow a territory by balancing new business development, client retention, and account expansion.
• Lead discovery conversations to understand business goals, marketing challenges, and growth opportunities.
• Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
• Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
• Partner with internal teams to support strong client outcomes.
• Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.

• 2+ years of B2B sales experience with success in new business development, account growth, or related roles. (Experience level may vary by market and role level.)
• Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
• Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
• Experience using CRM and sales tools with disciplined pipeline management and follow-up.
• Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
• Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders.
• Proficiency with CRM, Microsoft Office Suite, and AI tools.
• Valid driver’s license and vehicle insurance

High performers are resilient, self-motivated, strategic, and creative, with a drive to outperform. They are coachable, self-directed, organized, and data-driven, capable of owning performance and trajectory. We offer compensation, development opportunities, and growth potential in a high-performance culture.

• Competitive base salary with uncapped commission
• 401(k) with company match
• Career progression opportunities
• Hybrid/remote flexibility (varies by role and market)
• Comprehensive health, dental & vision coverage
• Unlimited time off and paid holidays
• Structured onboarding and ongoing coaching
• Access to marketing tools, resources, and expertise
• Opportunity to own the full sales cycle and be recognized for results

- Proactive prospecting, relationship-building, and pipeline management

Location: Outside Sales, territory-based role in Grand Rapids or Holland, MI area | Hybrid (home office with client visits as needed)

Salary: The annualized base salary will range between $45,000 and $50,000 with OTE $75,000–$83,333. Uncapped commissions with accelerators. Exact compensation varies by skills, experience, location, and other factors.

USA TODAY Co., Inc. is an equal opportunity employer. We consider all qualified applicants for employment and do not discriminate in employment decisions on protected characteristics. Applicants requiring a reasonable accommodation should contact  Applicants must be authorized to work in the applicable location.