Regional Sales Manager Retail DACH

Role Overview

The Regional Sales Manager Retail DACH is responsible for managing the sales of Beyond products in the DACH region, with a focus on Germany, Austria, and Switzerland. The main objective is to achieve annual volume sales and profit targets, manage and develop all retail selling agencies, and oversee major customers and distributors within the region.

• Align Beyond Meat brand strategies with customer business strategy to maximize growth and profitability.
• Lead and have accountability for forecasting and business planning activities that establish budgeted volume, sales, and profit targets in the DACH region.
• Own and develop retail sales channels for Beyond Meat.
• Identify and lead the development of new business opportunities.
• Manage broker and distributor relationships and sales execution.
• Deliver scorecard performance against agreed objectives.
• Champion in‑store excellence for Beyond Meat.
• Direct and monitor all aspects of trade promotion activation to ensure maximum impact.
• Develop strategic customer relationships.
• Leverage value‑added selling to advantage Beyond Meat.
• Lead a high‑performing field sales team to drive in‑store excellence.

• 7+ years of retail sales experience, including experience with strategic accounts and scale retailers.
• Experience in a top‑tier consumer products and/or food and beverage company.
• Strong financial acumen.
• Excellent analytical and problem‑solving skills.
• Four‑year college degree in business or equivalent industry related experience.
• Computer knowledge and proficiency in Microsoft Word, Excel, and PowerPoint.
• Excellent communication, presentation, motivation, and interpersonal skills.
• Fluency in German and English; additional EU language proficiency is a plus.
• Experience selling value‑added protein preferred.
• Experience selling to key accounts at both buyer and senior levels.

Preferably based in Germany. Remote work is possible with ability to travel 30–40% of the time; frequent travel across Germany, Austria, and Switzerland is required.

Beyond The Plant Protein Company is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identity, sexual orientation, or any other characteristic protected by applicable federal, state, or local law. This role is not eligible for visa sponsorship at this time.