Field Sales Representative

Role Overview

Field Sales Representative responsible for growing Farmer Focus sales, strengthening customer relationships, and supporting brand presence within the Tennessee or Georgia territory.

• Develop, maintain, and grow relationships with assigned retail, food service, distributor, broker, and customer accounts.
• Identify and pursue new sales opportunities by prospecting potential customers and building a strong pipeline.
• Present Farmer Focus products, programs, brand story, and value proposition to customers.
• Execute territory plans, meet assigned sales goals, monitor account performance, and report updates to the Sales Director.
• Conduct store, customer, and distributor visits to evaluate product placement, inventory, merchandising, pricing, competitive activity, and customer satisfaction.
• Coordinate with internal Sales, Customer Service, Marketing, Supply Chain, and Operations partners to support customer needs, order accuracy, product availability, promotional activity, and issue resolution.
• Maintain accurate records of customer interactions, sales activities, opportunities, follow‑ups, and territory insights using company‑designated systems.
• Monitor market trends, customer needs, competitor activity, and category performance and share insights that support sales strategy and business planning.
• Represent Farmer Focus at customer meetings, distributor events, trainings, trade shows, and other industry or community events as needed.
• Follow all company policies, applicable food safety, quality, customer, and compliance expectations while conducting business on behalf of Farmer Focus.
• Perform other duties as assigned.

• High school diploma or equivalent; bachelor’s degree in business, marketing, sales, agriculture, food science, or related field preferred.
• Two or more years of outside sales, field sales, account management, distributor management, retail, food service, grocery, CPG, poultry, meat, or food industry experience preferred.
• Demonstrated ability to build customer relationships, prospect new business, manage a territory, and follow through on commitments.
• Strong communication, presentation, negotiation, organization, and time‑management skills.
• Ability to work independently in a field‑based role while staying aligned with team goals, reporting expectations, and company priorities.
• Comfortable using Microsoft Office, email, mobile technology, and customer relationship management or sales reporting tools.
• Valid driver’s license, reliable transportation, and ability to meet company driving standards.
• Must be able to perform the essential functions of the role with or without reasonable accommodation.
• Must pass a drug, alcohol, and background screening post‑offer.

Compensation Range: $60,000–$70,000 annual salary.

Benefits:

• Weekly payroll
• Paid time off and sick leave
• Semi‑subsidized medical coverage
• Dental and vision plan options
• 401(k) plan with company match
• HSA and FSA
• Education reimbursement opportunities
• Employee assistance program (EAP)
• Internal learning, development, and career growth programs

Remote, field‑based role requiring frequent travel within the assigned Tennessee or Georgia territory. Work occurs in customer locations, retail stores, distributor facilities, trade shows, company meetings, vehicles, and home office environments. May involve extended driving, standing and walking during store visits, carrying samples, use of computer and mobile device, and communication by phone and digital tools. Occasional evening, weekend, or overnight travel may be required.

Farmer Focus is an Equal Opportunity Employer. We welcome applicants of all backgrounds, including disability, veteran status, and other protected classes.