Market Sales Rep II

What will you do as a Market Sales Representative II at Dawn Foods?

Dawn Foods is a global leader in bakery manufacturing and ingredients distribution. As the partner of choice for inspiring bakery success, we help customers grow their business through meaningful partnerships, research‑driven insights and innovations, and products and expertise they can depend on. As a family‑owned company, our commitments to our people, products, customers, and corporate values are all part of our recipe for success.

• Industry‑leading health insurance on Day 1!
• Competitive Pay
• 401(K) + company match
• 10 Paid Company Holidays
• Paid Time Off
• Professional training
• Family‑owned business over 100 years in service
• An opportunity for career advancement, working as part of an empowering workforce.

The Market Sales Representative II (MSR II) is a field‑traveling, customer‑facing sales role responsible for driving profitable growth within a defined territory supported by a distribution center. MSRs develop strong consultative relationships with bakery customers, providing exceptional service, product knowledge, and tailored business solutions. This role focuses on both expanding existing accounts and generating new business, while actively promoting Dawn’s full portfolio of products, services, and digital tools, including online ordering and payment platforms.

MSRs operate with a high degree of autonomy, manage a defined customer base, and report directly to a Market Sales Manager. The compensation structure includes a competitive base salary plus commission.

This is a remote position with regular field‑travel, including occasional overnights, with expectations to attend quarterly sales meetings at the Piscataway Distribution Center. The role supports a Virginia‑based territory across Richmond, Norfolk, Chesapeake, Charlottesville, and Virginia Beach. Candidates must reside within the assigned territory to be considered, as relocation assistance is not available for this position.

• Build and maintain strong, consultative relationships with bakery customers.
• Drive profitable sales growth by prospecting new accounts, expanding existing relationships, and minimizing lost business.
• Deliver on‑site consultations and provide expert product and service recommendations tailored to customer needs.
• Promote and represent the full Dawn value proposition, including products, services, and digital tools.

• Prepare estimates, calculate margins, and negotiate pricing and terms using Dawn’s pricing models.
• Understand and communicate Dawn’s credit policies and payment terms to customers.
• Stay informed on regional market trends, product innovations, and competitor activity to identify new opportunities.

• Promote and demonstrate Dawn’s online ordering platform to drive adoption and customer engagement.
• Document sales activities and manage your pipeline using Salesforce CRM.
• Educate customers on digital tools, including Dawn’s payment portal.

• Partner with internal teams to ensure customer satisfaction, operational efficiency, and budget alignment.
• Complete administrative tasks such as maintaining accurate sales records, submitting reports, and managing expenses.

• Participate in training and experiential learning to enhance product knowledge and sales capabilities.
• Apply learning in customer interactions to drive results.
• Demonstrate Dawn’s core values and contribute to the Dawn Circle of Excellence.

• A High School Diploma or General Education Degree (GED) is required.
• A Bachelor’s Degree in Business, Sales, Marketing, and/or Culinary Arts is preferred.
• A minimum of 5 years of professional experience in customer‑facing outside sales roles, with a proven ability to manage a portfolio of accounts, expand product offerings within existing accounts, and drive new…