Sales Manager-BeNeLux

At  ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Sales Director – Western – within Wider Europe

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Run What Runs The World

At ABB, we help industries become more productive, efficient and sustainable through world-leading electrification and automation technologies. As  Sales Manager Benelux , you will play a pivotal role in accelerating the growth of our B&R Industrial Automation business, developing our people, and shaping the future of industrial automation across the region

This is a unique leadership opportunity for a commercially driven professional who is passionate about technology, customer success, and team development.

Location:

Breda (The Netherlands) or Merelbeke (Belgium)

Work model:  Hybrid (1 day office / 4 days customer, home office or on the road)

Your Role And Responsibilities

In this role, you will have the opportunity to develop and execute an effective sales strategy across the Benelux region and maintain it to improve ABB's market penetration and realize ambitious growth objectives. You will define, plan, lead, and ensure the execution of the sales strategy to achieve both qualitative and quantitative sales targets while delivering sustainable order growth, revenue growth, profitability, market share expansion, sales productivity, and customer satisfaction
As Sales Manager Benelux, you will lead a team of sales professionals and drive the growth of B&R, ABB's global center for machine and factory automation. Working closely with customers, partners, and internal stakeholders, you will strengthen ABB's leadership position in one of the most innovative and dynamic industrial markets in Europe
You will be mainly accountable for:
Defining, implementing and driving the Benelux sales strategy to achieve sustainable growth, profitability and market share objectives.
Leading, developing, coaching and motivating a team of five sales professionals to achieve ambitious business targets through high performance
Expanding ABB's presence in the machine and factory automation market by promoting the complete B&R portfolio and identifying opportunities for long-term growth
Anticipating and identifying shortfalls in business performance and proactively implementing remedial actions to achieve business objectives.
Building strategic relationships with OEMs, machine builders, system integrators and industrial customers throughout the Benelux region

Our Team Dynamics

Our sales organization combines entrepreneurship, collaboration and technical expertise. You will lead a team of independent sales professionals who are passionate about helping customers solve complex automation challenges. While team members operate autonomously in their markets, knowledge sharing, customer focus and mutual support are key ingredients of our culture.
This position offers a clear path for further development within ABB, including future leadership opportunities at a regional level.

Qualifications For

The Role

Bachelor’s degree in engineering (Mechatronics, Mechanical, Electrical or similar) or equivalent work experience
More than 5 years of relevant experience in sales, business development or account management within a technical or industrial environment.
Proven commercial mindset with a strong focus on growth, profitability and customer value.
Ability to understand and communicate complex technical products, solutions and business benefits.
Experience in coaching, leading or developing sales professionals is an advantage.
Fluent Dutch (minimum B2 level) and English are required;
French is considered a strong plus.
Hands-on, results-oriented and entrepreneurial mindset.
Team player with strong integrity, decisiveness and excellent stakeholder management skills.

What's in it for You?

At ABB, you'll have the opportunity to work with a broad portfolio of innovative automation technologies and a diverse customer base across multiple industries. This role combines commercial ownership, people leadership and cutting-edge technology in an organization that is recognized globally as a market leader.
We empower you to take initiative, challenge ideas and develop your career through meaningful work, continuous learning and international opportunities.

Benefits

From well-being to retirement, ABB offers benefits that support every stage of your career.

Company Lease Car
Company Mobile Phone
Company Laptop
Hybrid Working Environment
Employee Share Acquisition Plan
Extensive Learning & Development Opportunities
Internal Career Growth Opportunities
Flexible Work Practices
Wellbeing Programs

More About Us
B&R Industrial Automation, part of ABB's Robotics & Discrete Automation business, is ABB's global center for machine and factory automation. B&R provides innovative solutions that help machine builders and manufacturers improve productivity, flexibility, quality and…