Retail Sales Territory Manager - West

Riega Foods is a Kansas City-based organic herb and spice company out to prove that clean and flavorful aren't a tradeoff - we bring real, recognizable ingredients to kitchens and food businesses across the country and we're a little obsessive about getting it right. As a certified organic supplier, we partner with companies who care about quality and integrity as much as we do, from sourcing to shelf.

We're a hardworking, curious team that likes doing things the right way, even when it's the harder way. Whether you're on the production floor, in operations or anywhere across the team, you'll be part of a growing company that's genuinely proud of what it makes and the people who make it. Come do your best work with us!

Title:

Retail Sales Territory Manager - West

Reports To:

Retail Sales Director

The Retail Sales Territory Manager will drive retail growth and manage broker execution across the Western half of the US. This is an execution-focused role for someone who thrives on directing broker teams to deliver results and who has experience building specialty retail and ecommerce channels. The role handles sales efforts within the territory for national distribution partners (KeHE, UNFI) and related regional distributors, and contributes to assortment and pricing proposals for both distributor and retailer customers.

While mainline grocery is part of the territory, the primary growth mandate for this role is specialty retail. You will also support ecommerce (Amazon, , Faire, and similar platforms). This role is ideal for a sales professional who wants ownership of a multi-channel territory and the opportunity to direct broker partners toward clear, accountable performance targets.

• Direct and manage a network of retail brokers across the Western half of the US, setting clear priorities, KPIs, and performance expectations
• Hold brokers accountable to distribution, velocity, and promotional execution targets; conduct regular business reviews and course-correct underperformance
• Manage dedicated ecommerce broker relationships (Amazon, , Tik Tok Shop, and emerging platforms), directing strategy for content, advertising, and promotional calendars
• Serve as the primary point of escalation and strategic direction-setter for all broker partners in the territory

• Lead new item distribution, merchandising, and promotional strategy within specialty retail accounts (e.g., natural/specialty grocery chains, co-ops, independent specialty retailers) within the territory
• Drive ecommerce channel growth in partnership with the internal marketing team and external ecommerce brokers - retail media, digital shelf optimization, and platform-specific promotional strategy
• Identify and pursue new specialty and alternate-channel distribution opportunities within the territory

• Support existing national account relationships within the territory as a secondary priority, in conjunction with the Director of Retail Sales
• Represent the brand across alternate channels as opportunities arise

• Support sales efforts with national distribution partners (KeHE, UNFI) and related regional distributors within the territory, working alongside the Director of Retail Sales and broader team
• Assist with item setup, fill-rate issue resolution, and program alignment with distributor partners
• Build working relationships with distributor category managers and sales teams to support retailer sell-in

• Prepare category reviews and manage product placement opportunities, including drafting proposals related to product assortment and pricing strategy for both distributor and retailer customers
• Analyze category and syndicated data to support the business case for new item authorization, assortment expansion, or pricing changes

• Conduct in-market retail visits to assess merchandising, distribution, and competitive positioning
• Represent the company at regional and national trade shows
• Partner with marketing on regional promotional planning and new item launches

• Provide regular territory performance reporting to the Director of Retail Sales, including broker scorecards, distribution gains, and channel performance
• Collaborate with supply chain, marketing and finance on demand forecasting, trade spend, and promotional ROI

None

This is a full-time exempt position.

Riega's Kansas City office or Remote/Home-based within territory

Up to 50%, including to retailer HQs, broker offices, and trade shows

• 3-5 years of experience in CPG retail sales, with experience managing or directing broker networks
• Track record of growing specialty retail and/or ecommerce channels (Amazon…