Business Development Representative

Sona BDR Role

This is the founding BDR role for our NYC expansion. You'll build the top of the US sales pipeline alongside our growing sales team, working Hospitality and Retail verticals across multi-site enterprise operators.

The team you'll be joining: 110% average rep attainment, zero sales attrition, and a CEO with five prior exits up to $6B. You'll have direct access to the VP of Sales and CEO, and a clear path to AE in 12 months for the people who earn it.

The flip side: this is a build-the-playbook role, not a run-the-playbook role. The US motion is new, the messaging is still being tested, and you'll have a real say in what works.

Responsibilities

• Run outbound to Directors and C-Suite operators in US Hospitality and Retail businesses.
• Book qualified meetings for the US AE team, working from named-account lists alongside self-sourced opportunities.
• Test messaging, channels, and sequences. Figure out what gets a response, share it with the team, kill what doesn't work.
• Run early discovery on inbound and outbound conversations to qualify fit before AE handover.
• Partner with marketing on campaigns, events, and content. Bring back signal from the field on what prospects actually care about.
• Represent Sona at US trade shows and industry events.

This is not just another BDR role; it's a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way.

Requirements

• 6-12 months in a BDR or SDR role at a B2B tech or SaaS company. We'll consider strong applicants with less if the rest of the picture is right.
• You're comfortable picking up the phone to senior people. Outbound calls to VPs and C-Suite don't faze you.
• You hit your numbers and you know why you hit them. Self-directed, target-driven, and honest about what's working and what isn't.
• You're curious about the craft. Sales psychology, messaging, what makes prospects respond. You test things.
• You want to grow into a closing role and you're prepared to put in the work to get there.

Benefits

• Base salary of $60,000 to $80,000 + 50% target bonus, uncapped
• Hybrid:
  New York City, 3+ days a week
• Share options
• 401k contributions, employer match up to 2%
• Comprehensive health insurance available from day one (United Healthcare)
• 20 days PTO + Local public holidays (sick leave is separate)
• Enhanced parental leave & pay
• Bi-annual all expenses paid team retreats
• The latest Mac Book and equipment budget for your home office
• Professional development budget
• Unlimited free books

Note:

this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location and employment type, but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.