Regional Distributor Manager, U.S

Regional Distributor Manager, U.S.

Champion Petfoods is expanding! We are excited to announce we are looking for a Regional Distributor Manager, U.S. to join our rapidly growing company.

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry across three major geographic regions.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

The Regional Distributor Manager, U.S. is accountable for delivering sales growth, market share expansion, distribution gains, and execution excellence through Champion's distributor partners within an assigned region.

Reporting to the Director, U.S. Sales, Neighborhood Pet, this role serves as the primary business lead for distributor performance and development.

The Regional Distributor Manager translates national sales strategy into regional execution plans, ensuring distributors and their sales organizations are aligned to Champion's priorities and growth objectives.

This position drives business results through distributor leadership, joint business planning, retailer engagement, sales capability development, and disciplined performance management.

Success in this role is achieved by building strong distributor partnerships, improving execution at retail, developing distributor sales teams, and delivering profitable growth throughout the region. This is a fully remote position, which will ideally sit near the main airports as there is 40-50% of travel expected within assigned geography.

• Own sales, distribution, and execution result across assigned distributor partners and territories.
• Hold distributors accountable to annual sales targets, distribution objectives, promotional programs, and strategic growth priorities.
• Monitor distributor performance through established KPIs and implement corrective action plans when required.
• Regularly evaluate distributor effectiveness, market coverage, resource allocation, and return on investment.

• Develop and execute Joint Business Plans with distributor partners aligned to national sales objectives and growth strategies.
• Identify opportunities to increase market penetration, distribution points, retailer productivity, and share growth.
• Lead annual planning, forecasting, and business review processes with assigned distributors.
• Align distributor investments and resources to maximize commercial performance and customer impact.

• Influence, coach, and develop Distributor Sales Representatives (DSRs) to improve execution and sales effectiveness.
• Conduct regular market visits to evaluate retail execution, merchandising standards, assortment compliance, and promotional effectiveness.
• Deliver sales training, product education, and business development support to distributor sales organizations.
• Ensure execution excellence against merchandising, pricing, promotional, and distribution objectives.

• Partner with key regional and independent retail customers to support growth, distribution expansion, and customer satisfaction.
• Conduct customer business reviews and identify opportunities to strengthen Champion's market position.
• Support distributor teams in developing retailer-specific growth strategies and action plans.
• Build trusted relationships that position Champion as a strategic partner.

• Maintain accurate regional forecasts and provide timely updates on risks and opportunities.
• Manage trade investments and promotional spending to maximize ROI and profitability.
• Analyze sales performance, market trends, customer results, and distributor productivity to identify opportunities for growth.
• Provide regular business updates and recommendations to the Director, U.S. Sales.

• Represent Champion Petfoods at industry events, trade shows, distributor meetings, and customer engagements.
• Deliver insights regarding competitive activity, consumer trends, market dynamics, and emerging opportunities.
• Partner cross-functionally with Marketing, Finance, Supply Chain, and Customer Service to ensure successful execution of business initiatives.

The Regional Distributor Manager will be measured on:

• Regional sales and profitability growth
• Distributor performance against annual operating plan
• Distribution gains and market penetration
• Retail execution and merchandising compliance
• Forecast accuracy
• Trade investment ROI
• Distributor sales force capability development
• Regional customer growth and retention
• Achievement of strategic business plan objectives

What are we looking for?

• Bachelor's degree in Business, Sales, Marketing, or a related field.
• 5+ years of…